Effective Marketing & Advertising Takes Time & Effort

Marketing strategy

Creating & Maintaining a Successful Marketing Strategy Takes Time & Effort

“I don’t have the time or resources for marketing.” “Is social media just a lot of hype?” “I need to get the word out, but I don’t know how to do it.” These are some of the thoughts that keep business owners, practice managers and marketers up at night. You can have successful marketing strategies for your business or medical practice that would cost that you would pay a part-tgime employee.

The biggest mistake made by business owners is not investing in marketing as a priority point for their business growth. Many business owners do not see advertising or marketing investments as “hard” or fixed expenses and end up losing out in the long run. They often choose to market their business in a piecemeal manner – “Let’s try this to see if it works” only to learn that it never leads to the expectations promised by the media salesperson.

Successful advertising and marketing require more than talent – they require smart strategy, time and effort. Whether it is an investment in traditional advertising platforms such as print media or television, or a new endeavor in social media or blogging, every marketing venue takes time and effort. Ultimately, successful marketing begins with a change in the mindset of the business owner. Once the owner accepts changes to their respective marketing strategies, they will begin to see the benefits of their newly-developed and wise investments. However, until the business owner is willing to accept new tactics, marketing will remain a tedious and even fruitless drag. Unfortunately, improper marketing efforts may reap little to no benefits. For such reasons, a dedicated approach to the marketing campaign is a required and worthy investment, as it will provide positive and lasting effects on the business. You would never think of running a business without electricity, signage or even a computer. Why would you ever operate one without the most important sales generator – a comprehensive marketing strategy?

Business owners always make time for things that prove successful. It is natural to focus on programs that show a return on investment. However, the ROI in marketing or advertising is not instantaneous. Like all great things, it takes time. In many instances, the initial efforts of any marketing campaign can seem unrewarding: if a business just started a blog, it can be like speaking to the wall. When starting a social media promotion, it may often feel like attending a cocktail party of one; and when airing a television advertising campaign for the first few months, the only one watching may be the house pet. However, all business owners should realize that building an audience or a following requires time. Consistent focus in the same medium will prove worthy of the effort.

We all know that best things are worth waiting for. Whether it is working out to look and feel better, or pushing a car to move it forward, time and effort are the key components to success. Have no fear – success is an ongoing process.

The voice of your business will be heard. People will begin to notice. It just takes a bit of patience and work to get the ball rolling into the right direction.

 

SOCIAL MEDIA – Which Are the Best Choices for Your Business?

Social Media

Choosing the Best Social Media Channels for Your Business

Social media has become a key component of digital marketing. According to recent research, two-thirds of brand marketers are launching new social media programs, while another one in five have programs in development.
Facebook remains the predominant social network — in terms of consumer use and brand marketing. However, the number of social networks is growingly massively. Digital marketers no longer have the luxury of choosing one social network over another. Today, there has to be a well-managed presence on all relevant social channels.
How do you know which social networks are relevant for your brands and will provide the most return on investment? As consumers explore different social media channels, it’s imperative that marketers understand shifting preferences. For example, which social network engages millennials? Baby boomers? There is no longer a “one-size-fits-all” approach.
In terms of number of users, Facebook, Twitter, LinkedIn, and Instagram are the four leading social networks. Each of these networks attracts a distinct audience and provides a level of engagement. Although Facebook’s growth may be slowing, it still boasts the largest audience in the world with 1.5 billion monthly active users who are highly engaged; 70% log on to the network daily and almost half log on several times a day. Two-thirds of men are Facebook users, compared to 77% of women, according to Pew Research Center. More than 80% of adults who use Facebook are between 18–29 years of age. Nearly half of online adults who are 65 and older use Facebook. More than three-quarters of online adults who are Facebook users make $75,000 or more annually; 72% of online adults who are Facebook users have a college education. Geographically, Facebook users live in all types of locations: 74% of online urban dwellers use Facebook, 72% suburban and 67% rural.
Twitter reached 316 million monthly active users in June 2015, and the majority of them — 80% — are mobile users. Twitter’s audience skews younger, as 32% of online adults who use Twitter are between the ages of 18 and 29 compared to just 13% of online adults who are 50–64 years old. More men than women use Twitter — 25% versus 21%.
Instagram now has 400 million users and the percentage of online adults who use Instagram has doubled in three years. Users are highly engaged, with 59% visiting the site daily, with a higher appeal to women than men.
LinkedIn’s 380 million users tend to be older, employed, and college graduates. About one in five LinkedIn users visit the site every day. Nearly half of online adults who are college graduates are LinkedIn users. LinkedIn is the only one of the four leading social networks in which usage rates are higher among 30–49 year olds than among 18–29 year olds. LinkedIn attracts slightly more men than women.
Pinterest has 100 million users and engagement is rising. More than one quarter of Pinterest users visit the site daily. About one third of online adults are Pinterest users, according to Pew Research Center — a number that has doubled since 2012. Pinterest attracts more women than men.
Snapchat reaches more than 60% of U.S. smartphone users who are 13–34 years old. In total, the social network has nearly 100 million daily active users.
Video-sharing network YouTube has one billion users and reaches 81% of Internet users in the U.S. YouTube draws an equal number of men and women, although men spend 44% more time on the network each month. YouTube’s audience skews young from teenagers through those in their early 40s.
Google+ has 300 million daily active users and has reached 2.2 billion user profiles. Engagement is low, however, as only 9% of users have posted content.
Social media marketing can improve brand awareness, generate website traffic, drive brand engagement or increase conversions. Understanding which social network — or networks — is right for your brand calls for a comprehensive assessment of your organization’s goals, audience, content, and budget. Use the following questions and information as a guideline to determine your answers:
1. If your brand is new to social media or you need to differentiate it from competitors, some part of your investment should aim to grow brand awareness. Look at social channels that have high levels of social sharing, so your brand will benefit from mentions, likes, followers, app downloads or retweets.
2. If generating more website traffic is your goal, analyze where your website visitors come from. How long do visitors stay on your site? Do they read your content and become customers? A detailed analysis can help you determine not only which social networks are sending you traffic, but which ones are sending you valuable traffic.
Social media marketing has become a necessity for business growth and customer engagement. However, the social media landscape continues to evolve and change dramatically. It is critically important to be knowledgeable before you jump in head first into the world of social media.

Is Social Media Marketing Right for You?

Facebook, Twitter, Snapchat, Instagram, LinkedIn, Pinterest

 

Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Snapchat – with so many social networks, who can keep up? The list of social media networks keeps growing, but with only 24 hours in a day, how do you know if social media marketing is worth your time?

Let’s start at the beginning.

Questions to ask yourself about social media marketing

  1. What do you want social media to do for you? Are you looking to grow your audience? Maybe you want to increase engagement, generate new leads, or even provide customer service. Social media is unlike any other form of marketing, so before beginning you’ll want to decide if social media can market your message better than email, paid advertising, or any other form of marketing.
  2. Who do you want to target? Are you trying to target stay at home moms, millennials, or kids? How about working professionals or seniors? Your answer will determine which social media network is right for you.
  3. Which network do you want to focus on? The seven social networks mentioned above are just the beginning – there are more! Do you want to try to be active on every platform, or focus on a narrower audience?
  4. Do you want to spend money? Organic social media growth is wonderful – if you have time for it. Organic growth tends to be slow, but you can make your life easier by paying someone to do it for you or accelerate your growth by paying for social media advertising.
  5. Do you have time? This is the biggie. Many businesses start marketing on social media with the best intentions, but realize it soon takes up the majority of their day. You have to decide if you have the time to dedicate to it, and if not, decide if you’d like to pay someone to handle the responsibility for you.

The payoff

While it seems like a lot of work (and it is!) the potential payoff is huge. Social media marketing can lead to many benefits including building your brand, increasing your website traffic, boosting your website ranking, increasing sales, lowering your marketing cost and increasing your lead generation.

Regardless of the amount of work, you probably want to be on social media. If you need help, contact us – were here for you 24/7.

Ways to Organically Grow Your Facebook Following for Small Business

Organically grow your business using facebook

With more than 2 billion active users per month, Facebook is the king of social networks. Yet due to organic reach that declines year after year thanks to Facebook’s content algorithms, it is also one of the most difficult networks to grow. Chances are that your small business can’t afford to not grow your Facebook following, since it is an excellent way to cultivate repeat customers and reach new ones. Here are tips to help you grow your Facebook following for your small business or medical practice.

#1. Create a Facebook Business Page

This is different than creating a group or creating a personal profile for your business. After you create a Facebook page,  you’ll be able to invite your friends to like it, your customers to leave reviews, and you can even optimize it for SEO so that more people can find your business when conducting searches on Google.

#2. Optimize your Facebook Page

Have you ever heard that one person at a party that’s practically carrying on a conversation with themselves and no one is listening? Don’t let that be you. You’ll want to fill out every section of your Facebook page in reader-friendly language that is also optimized with keywords for search engines to find you.

#3. Create Awesome Content

Not only do you want to create insightful, unique content, but you’ll also want to share relevant content that your viewers and customers may find useful in your industry. If you run a Yoga studio for example, sharing generally positive content is going to align with your customers and keep them coming back for more.

You also want to go beyond sharing links. Don’t share a link with no context; elaborate on the useful insight from that link, highlight a quote in your status update, or share your thoughts. After all, the customers are there for your brand, so be sure to put your own spin on it!

#4. Offer Unique Incentives

What can existing and potential customers get from your Facebook that they can’t get anywhere else? Utilizing unique promo codes or offering special coupons only to your Facebook audience will not only incentivize people to follow your page, but it will keep them reading your content so they don’t miss a special offer.

#5. Utilize your email lists, website, and other social media

In addition to using your personal Facebook profile to invite friends to like your page, you can leverage your existing customers. Send an email to your customer list inviting them to Like your Facebook page and share some relevant posts in that email. You can even combine this with #4 and offer them a coupon for liking your page.

Make sure the Facebook Like button is placed on your website, so you can convert your website traffic into followers. This will allow you to communicate with your customers even when they’re not on your website.

Finally, if you have other social media you’re using, make sure to link to your Facebook occasionally so that people can follow you there. If you are providing unique content that can only be found on Facebook, your customers will want to follow you on more than one platform.

#6. Bonus: A Shortcut

If all of this seems like a lot of work, it is – and this is just scratching the surface. There is a shortcut that can help you!

In addition to hiring a team like 24-7 Marketing to post for you and handle your organic growth, you can also use Facebook Ads to drive traffic to your Facebook page and to your website. It is one of the quickest ways you can get immediate results from your social marketing efforts. Stay tuned for an upcoming guide on Facebook Ads, or book a free consultation with our Facebook experts at 24-7 Marketing to see how we can help your Facebook presence today.

How to Engage Through Sales, Marketing and Artificial Intelligence

How do we engage with consumers throughout their entire buying experience and keep them coming back? This age-old question is what has kept business owners up at night.

With so many avenues for customer interaction in today’s world – from brand content to social media, email, web search and so forth – today’s business owners are more challenged than they have ever been to engage with customers on a multitude of platforms. Increasingly these jointly engineered, end-to-end strategies are more personally tailored to the individual consumer, beginning with development and concluding at the point of sale.

Remember, it was not too long ago that marketing and sales functions were extremely compartmentalized and rarely engaged at the level we are seeing today. Previously, marketing would develop a campaign, which included themed e-books, whitepages, webinars, and blog posts. From there, sales would then passively respond to new leads generated from these campaigns and target customers with unsolicited emails, much to their chagrin.

In order to overcome the many challenges facing modern engagement, many B2B companies are investing in marketing automation to understand target markets and potential buyers. Companies are enabling their marketing and sales professionals to work with artificial intelligence (AI) tools to predictively interact with prospective customers and grow revenue.

Take, for example, Stanley Black & Decker, who no longer uses sales teams to make decisions based on chance. Instead, sales representatives can see whether content captured a potential consumers attention. For instance, if the target opened an email, clicked through it, or skipped it, a member of the sales team will know how to respond. If someone clicked through but only spend a short time on their website, it could mean that the email content was interesting enough to draw a consumer in, but the brand is not industry relevant enough.

Artificial intelligence is already improving cross-team collaboration due to its ability to see the entire scope of a business, from an individualized team to its targeted customers. When customers scroll through an email, they send important read data back to the original sender. The AI then interprets those signals and prioritizes which leads are most likely to generate new or recurring business. These leads are then processed by the digital sales rep, who is also given critical customer insights such as prospect location, past purchase history, and job description.

A-I provides a tremendous advantage in enabling companies to engage & connect with consumers just when they are thinking about a brand.

As a result of the more widespread use of artificial intelligence, companies are now predicting sales results with greater accuracy. They are also helping sales and marketing departments to better understand future customer demands. But, at the end of the day, the need for a highly motivated and effective sales team remains preeminent.

With today’s use of AI, marketing teams can now develop extremely personalized campaigns, and this technology enables the sales team to pick up right where marketing left off. Sales leads are more accurate and unsolicited calls are now a thing of the past. Sales reps are also given more information on their customer so that they can better tailor their sale. The number one reason to opt for marketing automation is to increase revenue (79% of CMOs polled) and generate higher quality leads (76%) according to a survey of CMOs at top-performing companies. Overall, the proliferation of artificial intelligence is enabling marketing and sales teams to unify their strategy, which leads to more sales and ultimately more happy customers.

Here are 24-7 Marketing, we institute similar programs utilizing artificial intelligence for the benefit of our clients. They benefit by accelerating the sales cycle, engaging with prospects, improving sales results and eliminating wasteful marketing expenditures that were misguided in the past.