Best Social Media Tips for Small Business in 2023

 

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If you own a small business, you should take advantage of all the free advertising on social media. Why? There are now nearly 5 billion active social media users—more than twice as many as there were just five years ago. They spend an average more than 2 hours and 30 minutes on social channels every single day. Ever notice people waiting anywhere. What are they doing? Looking at their phone. Chances are they are checking their social media pages.

Social Media Builds Awareness, Adds New Business, Engages with Customers

Here’s how you can take full advantage of this tremendous source of online prospects:

1) Create a social media plan upfront for your specific business goals. Determine which social media channels would be most beneficial for your company. Also check out your competition. You can use different social channels to reach different audiences or business goals. It is a good idea to speak with customers and find out which social channels they frequent.

2) One of the major benefits of social media is the ability to target audiences. For example, Instagram for younger adults, Facebook for older adults, LinkedIn for business contacts and TikTok for the younger generation. After choosing the best social channels, research the best topics to post and the most popular hashtags to include in your posts.

3) Consistently post content on all your social media channels to stay relevant. Your posts should include valuable information related to your niche, special offers & services, etc.

4) Use social media to learn what is being said about your brand, your competitors, and your industry by monitoring searches in each social media channel.

5) In addition to finding conversations, you can utilize social streams as a powerful content curation tool. Use them with appropriate keywords and hashtags to source great third-party content that adds to informative posts created in-house.

6) Offer variety in your content. In other words, do not just post things to sell. Mix it up by also posting valuable information, images of staffers & events happening in your business and videos (not too long – no more than 2 minutes).

7) Always include 2 or 3 high volume hashtags relevant to your post. This will help people find your posts when conducting a search for a specific product or service.

8) Instead of just selling products, tell a story. We all like to connect through stories. It creates an emotional attachment with your audience. Stories also inspire ideas and encourage interaction.

9) Timing is essential for a successful social media strategy. It is important not only to publish high-quality content. Find the ideal posting frequency for integrating a successful marketing strategy. View what your competitors or others in your business category are doing. You may want to do a little bit more as long as the content is valuable and interesting.

10) Treat each social media channel in a unique way. Facebook is a great communication tool to promote specific products & services, special events and ask a lot of questions. Twitter is perfect for real-time news and offers 1-to-1 interactions. YouTube videos are excellent for conveying a lot of information about a topic.

Paid & Organic Social Media Posts – A Powerful Combination

There used to be a time when all your posts were seen by people who followed your social media channel. That’s history. Your “business” posts are seen by about 2 to 5% of your followers. But if your content is popular, your numbers can jump substantially. The other course of action is to purchase paid social media ads, especially on Facebook & Instagram. We have found the combination of organic & paid ads to be quite successful for our clients. You do not have to spend an enormous amount of money either!

As you can see, there are many benefits when utilizing social media in a proper way. Stay in touch with customers & prospects, promote specific products & services you offer, engage with customers and position yourself as a leading authority in your niche. Almost forgot – social media popularity is still considered important by Google when ranking your website. Need I say more?

16 Essential Marketing Strategies to Grow Your Small Business

As a small business owner, you wear many hats. You’re the CEO, the accountant, and the marketing manager all wrapped into one. With so much to do and so little time in the day, it can be easy to overlook or delay marketing efforts for your small business.

However, marketing is an essential component of growing your business and reaching new customers. In this article, we will cover 16 essential marketing strategies that will help you build a powerful foundation for your small business. From understanding your target audience to leveraging many digital tools, we’ll take you through each step of the process. We’ll also show you how to craft a brand persona, expand your reach through advertising, nurture existing customer relationships and measure success along the way.

Understand Your Target Audience

To effectively market your small business, it’s crucial to understand your target audience. By identifying the demographics, psychographics, and buying behavior of your ideal customer, you can tailor your messaging and marketing campaigns to resonate with them. Conducting market research and customer surveys can provide valuable insights into their pain points, needs, and desires. Creating buyer personas can help you visualize and segment your audience for more effective targeting.

Build a Brand Identity

Crafting a strong brand identity is important for any small business looking to establish a lasting presence in the market. By creating a unique logo, color scheme, and tone of voice that reflect your company’s values and personality, you can differentiate your brand from competitors and build customer loyalty. Consistency across all marketing channels is key in fostering brand recognition, so make sure to use your branding consistently on your website, social media profiles, email communications, and other marketing materials.

Create a Powerful Marketing Foundation

Developing a strong marketing foundation is crucial for small businesses to grow and succeed in today’s competitive market. By defining your target audience and creating a unique value proposition, you can set your business apart from competitors.

A comprehensive marketing plan with clear goals and measurable objectives can also help align efforts towards achieving success. Utilizing various digital marketing tools such as social media platforms, email marketing, search engine optimization (SEO) strategies, and paid advertising channels can help increase brand awareness and expand your customer base.

Identify Your Unique Selling Proposition

Developing a unique selling proposition (USP) is critical to differentiate your business from competitors and effectively market your product or service. Your USP should be laser-focused on addressing your customers’ pain points and demonstrating how your offering solves their problems better than anyone else in the market. By clearly communicating your USP across all channels, you’ll create a strong brand identity and build trust with potential customers.

Set Measurable Goals and Objectives

Setting clear and measurable goals is essential to produce a successful marketing campaign for your small business. By identifying your objectives, you can determine the strategies required to accomplish them. For instance, if your goal is to increase brand awareness, your strategy could involve social media marketing or search engine optimization.

Measuring progress towards goals enables you to identify areas for improvement and adjust strategies accordingly. With regular review and adjustment of goals, you can stay on track and adapt to changing market conditions. Remember that setting measurable goals is not enough; tracking performance data is equally crucial in measuring the success of your marketing campaigns.

Build a Solid Marketing Plan

A solid marketing plan is the backbone of any successful small business. It provides a clear roadmap for achieving specific goals and objectives, while also helping to identify areas of improvement and growth opportunities.

By defining your target audience, competition, and unique selling proposition upfront, you can create a comprehensive marketing mix that includes product, price, promotion, and place. Your budget should be allocated appropriately to maximize ROI and ensure that you are getting the most out of your marketing investments. With a solid plan in place, you can move forward confidently and build a strong brand identity that resonates with your customers.

Develop a Website That Converts Visitors to Customers

A website is a crucial component of any small business’s marketing strategy. However, merely having a website is not enough; the site must be designed with conversion in mind. A well-designed website that is user-friendly can attract and retain customers.

Ensure that the site has a clear call-to-action to encourage visitors to take action. Additionally, make sure the website is mobile-responsive as more and more people are accessing websites via their mobile devices. Finally, optimize the website for search engines to ensure it ranks high on search engine results pages.

Build Website Traffic with Solid SEO Strategies

Achieving a high ranking on search engine results pages (SERPs) can be challenging for small businesses, but implementing effective SEO strategies can make a significant difference. Optimizing your website with relevant keywords and meta descriptions, creating high-quality content that is optimized for both search engines and user experience, and using local SEO techniques can all help improve your website’s visibility.

In addition, regularly tracking your website’s performance and making necessary adjustments to your SEO strategy based on metrics like bounce rate, click-through rate (CTR), and conversion rates can ensure long-term success.

Incorporate Content Marketing as a Key SEO Tactic

Creating and sharing valuable, relevant, and consistent content can be a game-changer for small businesses looking to grow their customer base. Content marketing is a powerful tool that can help your business establish itself as an authority in your industry while building trust with potential customers.

By providing informative and helpful content, you can attract and retain a clearly defined audience. This can include blog posts, social media updates, videos, podcasts, and more. It’s crucial to create a content plan that aligns with your overall marketing strategy and goals to stay on track and ensure success.

Use Email Marketing to Nurture Leads

Email marketing is a vital tool for small businesses to build relationships with existing customers and nurture leads. It’s one of the most cost-effective ways to keep in touch with your audience, promote your brand, and drive conversions.

By creating personalized email campaigns, you can target specific segments of your audience and provide them with relevant content that meets their needs. This helps establish trust and rapport with potential customers, ultimately leading to increased loyalty and sales.

Use Social Media Best Practices

Consistency is key when it comes to social media marketing, and choosing the right platforms is crucial for success. Understanding your target audience will help you determine which social media channels they frequent, and what type of content resonates with them. Create a content calendar that aligns with your overall marketing strategy and post regularly. Engage with your followers by responding to comments and messages in a timely manner.

Utilize paid advertising options on social media platforms to expand your reach and increase brand awareness. By following these best practices, small businesses can effectively leverage social media marketing to grow their customer base and improve their bottom line.

Reputation Management

Maintaining a positive reputation is essential for small businesses to succeed in today’s market. With the rise of online reviews and social media, it’s easier than ever for customers to share their experiences with others, making reputation management more critical than ever before. Negative feedback can spread quickly, damaging your brand image and credibility. Responding promptly and professionally to negative comments can help mitigate damage and demonstrate your commitment to customer satisfaction.

Building a strong brand persona that resonates with your target audience is also crucial in establishing trust and loyalty, which ultimately contributes to a positive reputation. Consistency in branding across all channels provides customers with a clear sense of what your business stands for and what they can expect from you.

Expand Your Reach Through Pay-Per-Click, Social Media Advertising & Direct Mail

PPC advertising can be an effective way for small businesses to drive traffic to their website and increase conversions. With this advertising model, you only pay when someone clicks on your ad, making it a cost-effective method of advertising. One advantage of PPC is that you can target specific keywords and demographics, allowing you to reach the right audience with your message.

Crafting successful social ads is all about understanding your audience and delivering a message that resonates with them. To get started, choose the best social media platforms where your target audience spends most of their time and ensure your ad features concise messaging, eye-catching visuals, and a clear call-to-action. A/B testing can be an effective way to refine your strategy over time, enabling you to identify which ads perform best and make data-driven decisions for future campaigns.

We have found that direct mail is still a powerful means of attracting new customers to your business. Our company follows a five-step program to ensure postcard marketing success.

Create a Customer Retention Program

Creating a customer retention plan is critical for small businesses to maintain existing customers and build long-term relationships. By prioritizing customer satisfaction and loyalty, you can significantly increase the lifetime value of each customer. Identifying the needs of your customers, addressing their concerns, and providing excellent customer service are crucial elements of a successful retention strategy.

Offering loyalty programs or rewards can incentivize customers to continue doing business with you, while personalizing communication through email or social media can also show them that you value their business. Monitoring customer feedback and reviews can help identify areas for improvement and show customers that their opinions are valued, ultimately leading to stronger relationships and increased revenue for your business.

The Power of Referral Marketing

Referral marketing is a powerful tool that can help small businesses expand their customer base. One of the biggest advantages of referral marketing is that it allows businesses to tap into their existing customer network. By encouraging customers to refer friends and family members, businesses can generate new leads without incurring significant marketing costs. In fact, studies have shown that referred customers are more likely to make a purchase compared to those who discover a business through other means.

To make the most out of referral marketing, businesses should offer incentives or discounts to encourage their existing customers to refer others. Additionally, creating a referral program that rewards both the referrer and the referred customer can help build goodwill and loyalty among existing customers.

Track Your Marketing Metrics and Adjust Strategies from Time to Time

Tracking your marketing metrics is crucial for measuring the success of your marketing strategies. By monitoring key metrics such as website traffic, conversion rates, and social media engagement, you can gain valuable insights into the effectiveness of your marketing efforts. Regularly reviewing these metrics can help you identify areas for improvement and make data-driven decisions to adjust your strategies accordingly.

One of the most important metrics to track is ROI, or return on investment. This metric helps you determine which strategies are generating revenue and which ones are not, allowing you to adjust your approach accordingly. By focusing on the tactics that generate the highest ROI and minimizing those with lower ROI, you can maximize profits while minimizing expenses. However, remember that marketing in a variety of channels helps you break through the clutter since everyone is bombarded with nearly 10,000 advertising impressions every day.

 

In conclusion, marketing is the backbone of your business, and small businesses need to make their presence known. Your marketing strategy can be the difference between thriving and merely surviving. To create a successful marketing campaign, you must start with identifying your target audience and building a strong foundation for your brand. Leverage digital tools such as SEO, content marketing, email marketing, social media marketing, and advertising to reach your audience. Don’t forget to nurture existing customer relationships as they can be your biggest brand advocates.

Over thirty years ago, 24-7 Marketing LLC was established specifically for small, emerging businesses and medical practices. Our experience working with a variety of categories has helped our clients prosper no matter what economic conditions exist. For that reason, the overwhelming majority of our customers have been with us over ten years.

Effective Marketing & Advertising Takes Time & Effort

Marketing strategy

Creating & Maintaining a Successful Marketing Strategy Takes Time & Effort

“I don’t have the time or resources for marketing.” “Is social media just a lot of hype?” “I need to get the word out, but I don’t know how to do it.” These are some of the thoughts that keep business owners, practice managers and marketers up at night. You can have successful marketing strategies for your business or medical practice that would cost that you would pay a part-tgime employee.

The biggest mistake made by business owners is not investing in marketing as a priority point for their business growth. Many business owners do not see advertising or marketing investments as “hard” or fixed expenses and end up losing out in the long run. They often choose to market their business in a piecemeal manner – “Let’s try this to see if it works” only to learn that it never leads to the expectations promised by the media salesperson.

Successful advertising and marketing require more than talent – they require smart strategy, time and effort. Whether it is an investment in traditional advertising platforms such as print media or television, or a new endeavor in social media or blogging, every marketing venue takes time and effort. Ultimately, successful marketing begins with a change in the mindset of the business owner. Once the owner accepts changes to their respective marketing strategies, they will begin to see the benefits of their newly-developed and wise investments. However, until the business owner is willing to accept new tactics, marketing will remain a tedious and even fruitless drag. Unfortunately, improper marketing efforts may reap little to no benefits. For such reasons, a dedicated approach to the marketing campaign is a required and worthy investment, as it will provide positive and lasting effects on the business. You would never think of running a business without electricity, signage or even a computer. Why would you ever operate one without the most important sales generator – a comprehensive marketing strategy?

Business owners always make time for things that prove successful. It is natural to focus on programs that show a return on investment. However, the ROI in marketing or advertising is not instantaneous. Like all great things, it takes time. In many instances, the initial efforts of any marketing campaign can seem unrewarding: if a business just started a blog, it can be like speaking to the wall. When starting a social media promotion, it may often feel like attending a cocktail party of one; and when airing a television advertising campaign for the first few months, the only one watching may be the house pet. However, all business owners should realize that building an audience or a following requires time. Consistent focus in the same medium will prove worthy of the effort.

We all know that best things are worth waiting for. Whether it is working out to look and feel better, or pushing a car to move it forward, time and effort are the key components to success. Have no fear – success is an ongoing process.

The voice of your business will be heard. People will begin to notice. It just takes a bit of patience and work to get the ball rolling into the right direction.

 

SOCIAL MEDIA – Which Are the Best Choices for Your Business?

Social Media

Choosing the Best Social Media Channels for Your Business

Social media has become a key component of digital marketing. According to recent research, two-thirds of brand marketers are launching new social media programs, while another one in five have programs in development.
Facebook remains the predominant social network — in terms of consumer use and brand marketing. However, the number of social networks is growingly massively. Digital marketers no longer have the luxury of choosing one social network over another. Today, there has to be a well-managed presence on all relevant social channels.
How do you know which social networks are relevant for your brands and will provide the most return on investment? As consumers explore different social media channels, it’s imperative that marketers understand shifting preferences. For example, which social network engages millennials? Baby boomers? There is no longer a “one-size-fits-all” approach.
In terms of number of users, Facebook, Twitter, LinkedIn, and Instagram are the four leading social networks. Each of these networks attracts a distinct audience and provides a level of engagement. Although Facebook’s growth may be slowing, it still boasts the largest audience in the world with 1.5 billion monthly active users who are highly engaged; 70% log on to the network daily and almost half log on several times a day. Two-thirds of men are Facebook users, compared to 77% of women, according to Pew Research Center. More than 80% of adults who use Facebook are between 18–29 years of age. Nearly half of online adults who are 65 and older use Facebook. More than three-quarters of online adults who are Facebook users make $75,000 or more annually; 72% of online adults who are Facebook users have a college education. Geographically, Facebook users live in all types of locations: 74% of online urban dwellers use Facebook, 72% suburban and 67% rural.
Twitter reached 316 million monthly active users in June 2015, and the majority of them — 80% — are mobile users. Twitter’s audience skews younger, as 32% of online adults who use Twitter are between the ages of 18 and 29 compared to just 13% of online adults who are 50–64 years old. More men than women use Twitter — 25% versus 21%.
Instagram now has 400 million users and the percentage of online adults who use Instagram has doubled in three years. Users are highly engaged, with 59% visiting the site daily, with a higher appeal to women than men.
LinkedIn’s 380 million users tend to be older, employed, and college graduates. About one in five LinkedIn users visit the site every day. Nearly half of online adults who are college graduates are LinkedIn users. LinkedIn is the only one of the four leading social networks in which usage rates are higher among 30–49 year olds than among 18–29 year olds. LinkedIn attracts slightly more men than women.
Pinterest has 100 million users and engagement is rising. More than one quarter of Pinterest users visit the site daily. About one third of online adults are Pinterest users, according to Pew Research Center — a number that has doubled since 2012. Pinterest attracts more women than men.
Snapchat reaches more than 60% of U.S. smartphone users who are 13–34 years old. In total, the social network has nearly 100 million daily active users.
Video-sharing network YouTube has one billion users and reaches 81% of Internet users in the U.S. YouTube draws an equal number of men and women, although men spend 44% more time on the network each month. YouTube’s audience skews young from teenagers through those in their early 40s.
Google+ has 300 million daily active users and has reached 2.2 billion user profiles. Engagement is low, however, as only 9% of users have posted content.
Social media marketing can improve brand awareness, generate website traffic, drive brand engagement or increase conversions. Understanding which social network — or networks — is right for your brand calls for a comprehensive assessment of your organization’s goals, audience, content, and budget. Use the following questions and information as a guideline to determine your answers:
1. If your brand is new to social media or you need to differentiate it from competitors, some part of your investment should aim to grow brand awareness. Look at social channels that have high levels of social sharing, so your brand will benefit from mentions, likes, followers, app downloads or retweets.
2. If generating more website traffic is your goal, analyze where your website visitors come from. How long do visitors stay on your site? Do they read your content and become customers? A detailed analysis can help you determine not only which social networks are sending you traffic, but which ones are sending you valuable traffic.
Social media marketing has become a necessity for business growth and customer engagement. However, the social media landscape continues to evolve and change dramatically. It is critically important to be knowledgeable before you jump in head first into the world of social media.

Is Social Media Marketing Right for You?

Facebook, Twitter, Snapchat, Instagram, LinkedIn, Pinterest

 

Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Snapchat – with so many social networks, who can keep up? The list of social media networks keeps growing, but with only 24 hours in a day, how do you know if social media marketing is worth your time?

Let’s start at the beginning.

Questions to ask yourself about social media marketing

  1. What do you want social media to do for you? Are you looking to grow your audience? Maybe you want to increase engagement, generate new leads, or even provide customer service. Social media is unlike any other form of marketing, so before beginning you’ll want to decide if social media can market your message better than email, paid advertising, or any other form of marketing.
  2. Who do you want to target? Are you trying to target stay at home moms, millennials, or kids? How about working professionals or seniors? Your answer will determine which social media network is right for you.
  3. Which network do you want to focus on? The seven social networks mentioned above are just the beginning – there are more! Do you want to try to be active on every platform, or focus on a narrower audience?
  4. Do you want to spend money? Organic social media growth is wonderful – if you have time for it. Organic growth tends to be slow, but you can make your life easier by paying someone to do it for you or accelerate your growth by paying for social media advertising.
  5. Do you have time? This is the biggie. Many businesses start marketing on social media with the best intentions, but realize it soon takes up the majority of their day. You have to decide if you have the time to dedicate to it, and if not, decide if you’d like to pay someone to handle the responsibility for you.

The payoff

While it seems like a lot of work (and it is!) the potential payoff is huge. Social media marketing can lead to many benefits including building your brand, increasing your website traffic, boosting your website ranking, increasing sales, lowering your marketing cost and increasing your lead generation.

Regardless of the amount of work, you probably want to be on social media. If you need help, contact us – were here for you 24/7.

Ways to Organically Grow Your Facebook Following for Small Business

Organically grow your business using facebook

With more than 2 billion active users per month, Facebook is the king of social networks. Yet due to organic reach that declines year after year thanks to Facebook’s content algorithms, it is also one of the most difficult networks to grow. Chances are that your small business can’t afford to not grow your Facebook following, since it is an excellent way to cultivate repeat customers and reach new ones. Here are tips to help you grow your Facebook following for your small business or medical practice.

#1. Create a Facebook Business Page

This is different than creating a group or creating a personal profile for your business. After you create a Facebook page,  you’ll be able to invite your friends to like it, your customers to leave reviews, and you can even optimize it for SEO so that more people can find your business when conducting searches on Google.

#2. Optimize your Facebook Page

Have you ever heard that one person at a party that’s practically carrying on a conversation with themselves and no one is listening? Don’t let that be you. You’ll want to fill out every section of your Facebook page in reader-friendly language that is also optimized with keywords for search engines to find you.

#3. Create Awesome Content

Not only do you want to create insightful, unique content, but you’ll also want to share relevant content that your viewers and customers may find useful in your industry. If you run a Yoga studio for example, sharing generally positive content is going to align with your customers and keep them coming back for more.

You also want to go beyond sharing links. Don’t share a link with no context; elaborate on the useful insight from that link, highlight a quote in your status update, or share your thoughts. After all, the customers are there for your brand, so be sure to put your own spin on it!

#4. Offer Unique Incentives

What can existing and potential customers get from your Facebook that they can’t get anywhere else? Utilizing unique promo codes or offering special coupons only to your Facebook audience will not only incentivize people to follow your page, but it will keep them reading your content so they don’t miss a special offer.

#5. Utilize your email lists, website, and other social media

In addition to using your personal Facebook profile to invite friends to like your page, you can leverage your existing customers. Send an email to your customer list inviting them to Like your Facebook page and share some relevant posts in that email. You can even combine this with #4 and offer them a coupon for liking your page.

Make sure the Facebook Like button is placed on your website, so you can convert your website traffic into followers. This will allow you to communicate with your customers even when they’re not on your website.

Finally, if you have other social media you’re using, make sure to link to your Facebook occasionally so that people can follow you there. If you are providing unique content that can only be found on Facebook, your customers will want to follow you on more than one platform.

#6. Bonus: A Shortcut

If all of this seems like a lot of work, it is – and this is just scratching the surface. There is a shortcut that can help you!

In addition to hiring a team like 24-7 Marketing to post for you and handle your organic growth, you can also use Facebook Ads to drive traffic to your Facebook page and to your website. It is one of the quickest ways you can get immediate results from your social marketing efforts. Stay tuned for an upcoming guide on Facebook Ads, or book a free consultation with our Facebook experts at 24-7 Marketing to see how we can help your Facebook presence today.

How to Engage Through Sales, Marketing and Artificial Intelligence

How do we engage with consumers throughout their entire buying experience and keep them coming back? This age-old question is what has kept business owners up at night.

With so many avenues for customer interaction in today’s world – from brand content to social media, email, web search and so forth – today’s business owners are more challenged than they have ever been to engage with customers on a multitude of platforms. Increasingly these jointly engineered, end-to-end strategies are more personally tailored to the individual consumer, beginning with development and concluding at the point of sale.

Remember, it was not too long ago that marketing and sales functions were extremely compartmentalized and rarely engaged at the level we are seeing today. Previously, marketing would develop a campaign, which included themed e-books, whitepages, webinars, and blog posts. From there, sales would then passively respond to new leads generated from these campaigns and target customers with unsolicited emails, much to their chagrin.

In order to overcome the many challenges facing modern engagement, many B2B companies are investing in marketing automation to understand target markets and potential buyers. Companies are enabling their marketing and sales professionals to work with artificial intelligence (AI) tools to predictively interact with prospective customers and grow revenue.

Take, for example, Stanley Black & Decker, who no longer uses sales teams to make decisions based on chance. Instead, sales representatives can see whether content captured a potential consumers attention. For instance, if the target opened an email, clicked through it, or skipped it, a member of the sales team will know how to respond. If someone clicked through but only spend a short time on their website, it could mean that the email content was interesting enough to draw a consumer in, but the brand is not industry relevant enough.

Artificial intelligence is already improving cross-team collaboration due to its ability to see the entire scope of a business, from an individualized team to its targeted customers. When customers scroll through an email, they send important read data back to the original sender. The AI then interprets those signals and prioritizes which leads are most likely to generate new or recurring business. These leads are then processed by the digital sales rep, who is also given critical customer insights such as prospect location, past purchase history, and job description.

A-I provides a tremendous advantage in enabling companies to engage & connect with consumers just when they are thinking about a brand.

As a result of the more widespread use of artificial intelligence, companies are now predicting sales results with greater accuracy. They are also helping sales and marketing departments to better understand future customer demands. But, at the end of the day, the need for a highly motivated and effective sales team remains preeminent.

With today’s use of AI, marketing teams can now develop extremely personalized campaigns, and this technology enables the sales team to pick up right where marketing left off. Sales leads are more accurate and unsolicited calls are now a thing of the past. Sales reps are also given more information on their customer so that they can better tailor their sale. The number one reason to opt for marketing automation is to increase revenue (79% of CMOs polled) and generate higher quality leads (76%) according to a survey of CMOs at top-performing companies. Overall, the proliferation of artificial intelligence is enabling marketing and sales teams to unify their strategy, which leads to more sales and ultimately more happy customers.

Here are 24-7 Marketing, we institute similar programs utilizing artificial intelligence for the benefit of our clients. They benefit by accelerating the sales cycle, engaging with prospects, improving sales results and eliminating wasteful marketing expenditures that were misguided in the past.