Effective Marketing & Advertising Takes Time & Effort

Marketing strategy

Creating & Maintaining a Successful Marketing Strategy Takes Time & Effort

“I don’t have the time or resources for marketing.” “Is social media just a lot of hype?” “I need to get the word out, but I don’t know how to do it.” These are some of the thoughts that keep business owners, practice managers and marketers up at night. You can have successful marketing strategies for your business or medical practice that would cost that you would pay a part-tgime employee.

The biggest mistake made by business owners is not investing in marketing as a priority point for their business growth. Many business owners do not see advertising or marketing investments as “hard” or fixed expenses and end up losing out in the long run. They often choose to market their business in a piecemeal manner – “Let’s try this to see if it works” only to learn that it never leads to the expectations promised by the media salesperson.

Successful advertising and marketing require more than talent – they require smart strategy, time and effort. Whether it is an investment in traditional advertising platforms such as print media or television, or a new endeavor in social media or blogging, every marketing venue takes time and effort. Ultimately, successful marketing begins with a change in the mindset of the business owner. Once the owner accepts changes to their respective marketing strategies, they will begin to see the benefits of their newly-developed and wise investments. However, until the business owner is willing to accept new tactics, marketing will remain a tedious and even fruitless drag. Unfortunately, improper marketing efforts may reap little to no benefits. For such reasons, a dedicated approach to the marketing campaign is a required and worthy investment, as it will provide positive and lasting effects on the business. You would never think of running a business without electricity, signage or even a computer. Why would you ever operate one without the most important sales generator – a comprehensive marketing strategy?

Business owners always make time for things that prove successful. It is natural to focus on programs that show a return on investment. However, the ROI in marketing or advertising is not instantaneous. Like all great things, it takes time. In many instances, the initial efforts of any marketing campaign can seem unrewarding: if a business just started a blog, it can be like speaking to the wall. When starting a social media promotion, it may often feel like attending a cocktail party of one; and when airing a television advertising campaign for the first few months, the only one watching may be the house pet. However, all business owners should realize that building an audience or a following requires time. Consistent focus in the same medium will prove worthy of the effort.

We all know that best things are worth waiting for. Whether it is working out to look and feel better, or pushing a car to move it forward, time and effort are the key components to success. Have no fear – success is an ongoing process.

The voice of your business will be heard. People will begin to notice. It just takes a bit of patience and work to get the ball rolling into the right direction.

 

SOCIAL MEDIA – Which Are the Best Choices for Your Business?

Social Media

Choosing the Best Social Media Channels for Your Business

Social media has become a key component of digital marketing. According to recent research, two-thirds of brand marketers are launching new social media programs, while another one in five have programs in development.
Facebook remains the predominant social network — in terms of consumer use and brand marketing. However, the number of social networks is growingly massively. Digital marketers no longer have the luxury of choosing one social network over another. Today, there has to be a well-managed presence on all relevant social channels.
How do you know which social networks are relevant for your brands and will provide the most return on investment? As consumers explore different social media channels, it’s imperative that marketers understand shifting preferences. For example, which social network engages millennials? Baby boomers? There is no longer a “one-size-fits-all” approach.
In terms of number of users, Facebook, Twitter, LinkedIn, and Instagram are the four leading social networks. Each of these networks attracts a distinct audience and provides a level of engagement. Although Facebook’s growth may be slowing, it still boasts the largest audience in the world with 1.5 billion monthly active users who are highly engaged; 70% log on to the network daily and almost half log on several times a day. Two-thirds of men are Facebook users, compared to 77% of women, according to Pew Research Center. More than 80% of adults who use Facebook are between 18–29 years of age. Nearly half of online adults who are 65 and older use Facebook. More than three-quarters of online adults who are Facebook users make $75,000 or more annually; 72% of online adults who are Facebook users have a college education. Geographically, Facebook users live in all types of locations: 74% of online urban dwellers use Facebook, 72% suburban and 67% rural.
Twitter reached 316 million monthly active users in June 2015, and the majority of them — 80% — are mobile users. Twitter’s audience skews younger, as 32% of online adults who use Twitter are between the ages of 18 and 29 compared to just 13% of online adults who are 50–64 years old. More men than women use Twitter — 25% versus 21%.
Instagram now has 400 million users and the percentage of online adults who use Instagram has doubled in three years. Users are highly engaged, with 59% visiting the site daily, with a higher appeal to women than men.
LinkedIn’s 380 million users tend to be older, employed, and college graduates. About one in five LinkedIn users visit the site every day. Nearly half of online adults who are college graduates are LinkedIn users. LinkedIn is the only one of the four leading social networks in which usage rates are higher among 30–49 year olds than among 18–29 year olds. LinkedIn attracts slightly more men than women.
Pinterest has 100 million users and engagement is rising. More than one quarter of Pinterest users visit the site daily. About one third of online adults are Pinterest users, according to Pew Research Center — a number that has doubled since 2012. Pinterest attracts more women than men.
Snapchat reaches more than 60% of U.S. smartphone users who are 13–34 years old. In total, the social network has nearly 100 million daily active users.
Video-sharing network YouTube has one billion users and reaches 81% of Internet users in the U.S. YouTube draws an equal number of men and women, although men spend 44% more time on the network each month. YouTube’s audience skews young from teenagers through those in their early 40s.
Google+ has 300 million daily active users and has reached 2.2 billion user profiles. Engagement is low, however, as only 9% of users have posted content.
Social media marketing can improve brand awareness, generate website traffic, drive brand engagement or increase conversions. Understanding which social network — or networks — is right for your brand calls for a comprehensive assessment of your organization’s goals, audience, content, and budget. Use the following questions and information as a guideline to determine your answers:
1. If your brand is new to social media or you need to differentiate it from competitors, some part of your investment should aim to grow brand awareness. Look at social channels that have high levels of social sharing, so your brand will benefit from mentions, likes, followers, app downloads or retweets.
2. If generating more website traffic is your goal, analyze where your website visitors come from. How long do visitors stay on your site? Do they read your content and become customers? A detailed analysis can help you determine not only which social networks are sending you traffic, but which ones are sending you valuable traffic.
Social media marketing has become a necessity for business growth and customer engagement. However, the social media landscape continues to evolve and change dramatically. It is critically important to be knowledgeable before you jump in head first into the world of social media.