Best SEO Service For High Google Rankings & Lead Generation

Posted on May 30, 2023May 30, 2023 by gregadmusr

If you’re a business owner and you’re not already investing in SEO, you might want to consider it. With 24-7 Marketing’s FastRank program, it’s easier than ever to get started with expert-led search engine optimization & content marketing campaigns.

With the FastRank program, you can rapidly improve your online presence with proven solutions and results-backed strategies. Located in Rockaway, NJ, 24-7 Marketing leverages over 30 years of industry experience in the creative advertising and marketing space to increase brand awareness and visibility.

Get all the details at: https://www.24-7marketing.net/seo-content-marketing

24-7 Marketing LLC combines detailed keyword research and analysis with pro-grade content creation to quickly build a stronger online presence. The service can be tailored to businesses in any field with a view to improving the overall ranking of their website.

Search Engine Optimization is a crucial aspect of digital marketing for your business. It involves optimizing your website in a way that helps it rank higher in search engine results pages (SERPs) for relevant keywords. A higher ranking in search results leads to more visibility and, ultimately, more traffic for you.

Ranking on the first page of Google is increasingly important, with data showing that two thirds of all traffic clicks through the top five results. When you rank highly in search results, it is more likely you’ll be seen by potential customers, which can lead to increased brand awareness.

24-7 Marketing LLC can help you target specific demographics or locations through its marketing approaches. By optimizing your website for specific keywords and phrases, you can attract the right audience to your platform and improve the chances of converting those visitors into customers.

The SEO service can also help you establish your brand as an authority in your industry. When you rank highly for relevant keywords, your site can be seen as a trusted source of information, which can lead to increased credibility and trust in the brand.

The business is run by Greg Maka, a marketer with in-depth experience in creative advertising and SEO strategies. A spokesperson states: “Greg offers a wide perspective of sensible, proven solutions for his clients creating unique, innovative strategies to help all clients achieve success. The combined experience of the 24-7 Marketing staff is over 100 years in online and traditional advertising.”

If you’re looking for a reliable marketing agency to help you get to where you want to be, you’re one click away!

Best Social Media Tips for Small Business in 2023

Posted on May 30, 2023May 30, 2023 by marketing

If you own a small business, you should take advantage of all the free advertising on social media. Why? There are now nearly 5 billion active social media users—more than twice as many as there were just five years ago. They spend an average more than 2 hours and 30 minutes on social channels every single day. Ever notice people waiting anywhere. What are they doing? Looking at their phone. Chances are they are checking their social media pages.

Social Media Builds Awareness, Adds New Business, Engages with Customers

Here’s how you can take full advantage of this tremendous source of online prospects:

1) Create a social media plan upfront for your specific business goals. Determine which social media channels would be most beneficial for your company. Also check out your competition. You can use different social channels to reach different audiences or business goals. It is a good idea to speak with customers and find out which social channels they frequent.

2) One of the major benefits of social media is the ability to target audiences. For example, Instagram for younger adults, Facebook for older adults, LinkedIn for business contacts and TikTok for the younger generation. After choosing the best social channels, research the best topics to post and the most popular hashtags to include in your posts.

3) Consistently post content on all your social media channels to stay relevant. Your posts should include valuable information related to your niche, special offers & services, etc.

4) Use social media to learn what is being said about your brand, your competitors, and your industry by monitoring searches in each social media channel.

5) In addition to finding conversations, you can utilize social streams as a powerful content curation tool. Use them with appropriate keywords and hashtags to source great third-party content that adds to informative posts created in-house.

6) Offer variety in your content. In other words, do not just post things to sell. Mix it up by also posting valuable information, images of staffers & events happening in your business and videos (not too long – no more than 2 minutes).

7) Always include 2 or 3 high volume hashtags relevant to your post. This will help people find your posts when conducting a search for a specific product or service.

8) Instead of just selling products, tell a story. We all like to connect through stories. It creates an emotional attachment with your audience. Stories also inspire ideas and encourage interaction.

9) Timing is essential for a successful social media strategy. It is important not only to publish high-quality content. Find the ideal posting frequency for integrating a successful marketing strategy. View what your competitors or others in your business category are doing. You may want to do a little bit more as long as the content is valuable and interesting.

10) Treat each social media channel in a unique way. Facebook is a great communication tool to promote specific products & services, special events and ask a lot of questions. Twitter is perfect for real-time news and offers 1-to-1 interactions. YouTube videos are excellent for conveying a lot of information about a topic.

Paid & Organic Social Media Posts – A Powerful Combination

There used to be a time when all your posts were seen by people who followed your social media channel. That’s history. Your “business” posts are seen by about 2 to 5% of your followers. But if your content is popular, your numbers can jump substantially. The other course of action is to purchase paid social media ads, especially on Facebook & Instagram. We have found the combination of organic & paid ads to be quite successful for our clients. You do not have to spend an enormous amount of money either!

As you can see, there are many benefits when utilizing social media in a proper way. Stay in touch with customers & prospects, promote specific products & services you offer, engage with customers and position yourself as a leading authority in your niche. Almost forgot – social media popularity is still considered important by Google when ranking your website. Need I say more?

SOCIAL MEDIA – Which Are the Best Choices for Your Business?

Posted on March 31, 2021April 9, 2021 by marketing

Choosing the Best Social Media Channels for Your Business

Social media has become a key component of digital marketing. According to recent research, two-thirds of brand marketers are launching new social media programs, while another one in five have programs in development.
Facebook remains the predominant social network — in terms of consumer use and brand marketing. However, the number of social networks is growingly massively. Digital marketers no longer have the luxury of choosing one social network over another. Today, there has to be a well-managed presence on all relevant social channels.
How do you know which social networks are relevant for your brands and will provide the most return on investment? As consumers explore different social media channels, it’s imperative that marketers understand shifting preferences. For example, which social network engages millennials? Baby boomers? There is no longer a “one-size-fits-all” approach.
In terms of number of users, Facebook, Twitter, LinkedIn, and Instagram are the four leading social networks. Each of these networks attracts a distinct audience and provides a level of engagement. Although Facebook’s growth may be slowing, it still boasts the largest audience in the world with 1.5 billion monthly active users who are highly engaged; 70% log on to the network daily and almost half log on several times a day. Two-thirds of men are Facebook users, compared to 77% of women, according to Pew Research Center. More than 80% of adults who use Facebook are between 18–29 years of age. Nearly half of online adults who are 65 and older use Facebook. More than three-quarters of online adults who are Facebook users make $75,000 or more annually; 72% of online adults who are Facebook users have a college education. Geographically, Facebook users live in all types of locations: 74% of online urban dwellers use Facebook, 72% suburban and 67% rural.
Twitter reached 316 million monthly active users in June 2015, and the majority of them — 80% — are mobile users. Twitter’s audience skews younger, as 32% of online adults who use Twitter are between the ages of 18 and 29 compared to just 13% of online adults who are 50–64 years old. More men than women use Twitter — 25% versus 21%.
Instagram now has 400 million users and the percentage of online adults who use Instagram has doubled in three years. Users are highly engaged, with 59% visiting the site daily, with a higher appeal to women than men.
LinkedIn’s 380 million users tend to be older, employed, and college graduates. About one in five LinkedIn users visit the site every day. Nearly half of online adults who are college graduates are LinkedIn users. LinkedIn is the only one of the four leading social networks in which usage rates are higher among 30–49 year olds than among 18–29 year olds. LinkedIn attracts slightly more men than women.
Pinterest has 100 million users and engagement is rising. More than one quarter of Pinterest users visit the site daily. About one third of online adults are Pinterest users, according to Pew Research Center — a number that has doubled since 2012. Pinterest attracts more women than men.
Snapchat reaches more than 60% of U.S. smartphone users who are 13–34 years old. In total, the social network has nearly 100 million daily active users.
Video-sharing network YouTube has one billion users and reaches 81% of Internet users in the U.S. YouTube draws an equal number of men and women, although men spend 44% more time on the network each month. YouTube’s audience skews young from teenagers through those in their early 40s.
Google+ has 300 million daily active users and has reached 2.2 billion user profiles. Engagement is low, however, as only 9% of users have posted content.
Social media marketing can improve brand awareness, generate website traffic, drive brand engagement or increase conversions. Understanding which social network — or networks — is right for your brand calls for a comprehensive assessment of your organization’s goals, audience, content, and budget. Use the following questions and information as a guideline to determine your answers:
1. If your brand is new to social media or you need to differentiate it from competitors, some part of your investment should aim to grow brand awareness. Look at social channels that have high levels of social sharing, so your brand will benefit from mentions, likes, followers, app downloads or retweets.
2. If generating more website traffic is your goal, analyze where your website visitors come from. How long do visitors stay on your site? Do they read your content and become customers? A detailed analysis can help you determine not only which social networks are sending you traffic, but which ones are sending you valuable traffic.
Social media marketing has become a necessity for business growth and customer engagement. However, the social media landscape continues to evolve and change dramatically. It is critically important to be knowledgeable before you jump in head first into the world of social media.

Is Social Media Marketing Right for You?

Posted on February 8, 2021April 6, 2021 by marketing

Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Snapchat – with so many social networks, who can keep up? The list of social media networks keeps growing, but with only 24 hours in a day, how do you know if social media marketing is worth your time?

Let’s start at the beginning.

Questions to ask yourself about social media marketing

What do you want social media to do for you? Are you looking to grow your audience? Maybe you want to increase engagement, generate new leads, or even provide customer service. Social media is unlike any other form of marketing, so before beginning you’ll want to decide if social media can market your message better than email, paid advertising, or any other form of marketing.
Who do you want to target? Are you trying to target stay at home moms, millennials, or kids? How about working professionals or seniors? Your answer will determine which social media network is right for you.
Which network do you want to focus on? The seven social networks mentioned above are just the beginning – there are more! Do you want to try to be active on every platform, or focus on a narrower audience?
Do you want to spend money? Organic social media growth is wonderful – if you have time for it. Organic growth tends to be slow, but you can make your life easier by paying someone to do it for you or accelerate your growth by paying for social media advertising.
Do you have time? This is the biggie. Many businesses start marketing on social media with the best intentions, but realize it soon takes up the majority of their day. You have to decide if you have the time to dedicate to it, and if not, decide if you’d like to pay someone to handle the responsibility for you.

The payoff

While it seems like a lot of work (and it is!) the potential payoff is huge. Social media marketing can lead to many benefits including building your brand, increasing your website traffic, boosting your website ranking, increasing sales, lowering your marketing cost and increasing your lead generation.

Regardless of the amount of work, you probably want to be on social media. If you need help, contact us – were here for you 24/7.

What Brands Don’t Get About Snapchat

Posted on February 7, 2021April 6, 2021 by marketing

Remember the good old days of social media, when all content was displayed equally without pesky algorithms ruining the fun? Snapchat brings that back. There’s no newsfeed and no algorithm, just people choosing who they want to follow.

Yet, despite giving brands an equal chance to grow on this platform, it’s individual influencers and celebrities who are flourishing. What are brands missing?

It’s about keeping it real

That polished brand voice you use? Ditch it.

Like all social media, Snapchat is about keeping it authentic and forming a personal connection. It’s unedited and raw, creating a form of social intimacy that is more prevalent than on other social platforms thanks to the lack of algorithm filtering.

How can you make your brand seem personal?

Be authentic. Leave the formalities to traditional media – on Snapchat, engage.
Have a conversation. Don’t broadcast when you can create a dialogue instead.
Being vulnerable is okay. If you make a mistake, own it. You’d be surprised that this can actually help you because it makes your brand more human.

Don’t create your own content

“What?” I hear you say. Don’t worry, I’ve got you covered – or more appropriately, your viewers do.

Celebrate your brand’s fans, followers, and anyone who watches what you post by sharing their content. Thank them in your original uploads, and don’t forget to highlight the people who make your brand successful: your employees. Not only will this humanize you, but it takes advantage of human nature’s preference for humility and sharing the spotlight.

Is Snapchat really that easy?

Yes. Before posting anything, ask yourself: Can you relate to it? Would you want to watch it and engage it, and does it feel like something you want to respond to? You are a brand but the people interacting with you have simple needs that must be met if you want to be invited into their lives. They need to relate and connect with you. Keep it simple, keep it human, and acknowledge that even though you’re a brand, you can still be vulnerable and have fun.

Do you have tips for using Snapchat? Respond with them to gregmaka@24-7marketing.net and you may be featured in the next blog post!

Ways to Organically Grow Your Facebook Following for Small Business

Posted on January 31, 2021April 6, 2021 by marketing

With more than 2 billion active users per month, Facebook is the king of social networks. Yet due to organic reach that declines year after year thanks to Facebook’s content algorithms, it is also one of the most difficult networks to grow. Chances are that your small business can’t afford to not grow your Facebook following, since it is an excellent way to cultivate repeat customers and reach new ones. Here are tips to help you grow your Facebook following for your small business or medical practice.

#1. Create a Facebook Business Page

This is different than creating a group or creating a personal profile for your business. After you create a Facebook page, you’ll be able to invite your friends to like it, your customers to leave reviews, and you can even optimize it for SEO so that more people can find your business when conducting searches on Google.

#2. Optimize your Facebook Page

Have you ever heard that one person at a party that’s practically carrying on a conversation with themselves and no one is listening? Don’t let that be you. You’ll want to fill out every section of your Facebook page in reader-friendly language that is also optimized with keywords for search engines to find you.

#3. Create Awesome Content

Not only do you want to create insightful, unique content, but you’ll also want to share relevant content that your viewers and customers may find useful in your industry. If you run a Yoga studio for example, sharing generally positive content is going to align with your customers and keep them coming back for more.

You also want to go beyond sharing links. Don’t share a link with no context; elaborate on the useful insight from that link, highlight a quote in your status update, or share your thoughts. After all, the customers are there for your brand, so be sure to put your own spin on it!

#4. Offer Unique Incentives

What can existing and potential customers get from your Facebook that they can’t get anywhere else? Utilizing unique promo codes or offering special coupons only to your Facebook audience will not only incentivize people to follow your page, but it will keep them reading your content so they don’t miss a special offer.

#5. Utilize your email lists, website, and other social media

In addition to using your personal Facebook profile to invite friends to like your page, you can leverage your existing customers. Send an email to your customer list inviting them to Like your Facebook page and share some relevant posts in that email. You can even combine this with #4 and offer them a coupon for liking your page.

Make sure the Facebook Like button is placed on your website, so you can convert your website traffic into followers. This will allow you to communicate with your customers even when they’re not on your website.

Finally, if you have other social media you’re using, make sure to link to your Facebook occasionally so that people can follow you there. If you are providing unique content that can only be found on Facebook, your customers will want to follow you on more than one platform.

#6. Bonus: A Shortcut

If all of this seems like a lot of work, it is – and this is just scratching the surface. There is a shortcut that can help you!

In addition to hiring a team like 24-7 Marketing to post for you and handle your organic growth, you can also use Facebook Ads to drive traffic to your Facebook page and to your website. It is one of the quickest ways you can get immediate results from your social marketing efforts. Stay tuned for an upcoming guide on Facebook Ads, or book a free consultation with our Facebook experts at 24-7 Marketing to see how we can help your Facebook presence today.