The Power of Direct Mail Marketing with Postcards

In this digital age, where advertisements flood our virtual spaces, it’s easy to overlook the power of the tangible. Direct mail marketing with postcards may seem old-fashioned in comparison to email or social media marketing, but it still holds a special place in the world of advertising. In fact, direct mail marketing with postcards continues to be a highly effective strategy with numerous benefits. Let’s explore some of these benefits below:

1. Tangible and Memorable
Unlike digital advertisements that can easily be ignored or forgotten, postcards have a physical presence. When recipients hold a postcard in their hands, they are more likely to engage with the message and remember it. By designing an attention-grabbing postcard with an appealing visual and concise message, you can make a lasting impression on potential customers.

2. Targeted and Personalized
One of the key advantages of direct mail marketing with postcards is the ability to target specific demographics or groups of customers. By carefully analyzing your target audience, you can customize your postcards to cater to their interests and preferences. This level of personalization can greatly increase the chances of generating leads and converting them into customers.

3. High Open and Response Rates
Compared to digital marketing channels where emails often go unopened or deleted, postcards have a significantly higher open rate. According to research, over 90% of postcards received are read, while only a fraction of emails are actually opened. This higher open rate means that your message is more likely to be seen and considered by potential customers. Additionally, postcards have higher response rates, making them an effective tool for driving customer engagement and sales.

4. Cost-Effective
Direct mail marketing with postcards can be a cost-effective advertising strategy, especially when compared to other traditional advertising methods. With targeted mailing lists, you can reach a specific audience without wasting resources on uninterested individuals. Additionally, bulk printing and mailing options can help lower the overall cost per postcard, making it an affordable option for businesses of all sizes.

5. Measurable Results
Tracking the success of a direct mail marketing campaign is relatively straightforward. By including unique URLs, QR codes, or specific promo codes on your postcards, you can easily monitor the response and conversion rates. This data allows you to evaluate the effectiveness of your campaign and make adjustments as needed, ensuring that you get the best return on your investment.

Conclusion
While many businesses focus solely on digital marketing strategies, direct mail marketing with postcards offers a unique and effective approach to reach customers. By utilizing the tangible nature of postcards, targeting specific demographics, and enjoying high open and response rates, you can create a memorable and cost-effective advertising campaign. Don’t overlook the power of direct mail marketing; it might just be the missing piece to your successful marketing strategy.

Best SEO Service For High Google Rankings & Lead Generation

If you’re a business owner and you’re not already investing in SEO, you might want to consider it. With 24-7 Marketing’s FastRank program, it’s easier than ever to get started with expert-led search engine optimization & content marketing campaigns.

With the FastRank program, you can rapidly improve your online presence with proven solutions and results-backed strategies. Located in Rockaway, NJ, 24-7 Marketing leverages over 30 years of industry experience in the creative advertising and marketing space to increase brand awareness and visibility.

Get all the details at: https://www.24-7marketing.net/seo-content-marketing

24-7 Marketing LLC combines detailed keyword research and analysis with pro-grade content creation to quickly build a stronger online presence. The service can be tailored to businesses in any field with a view to improving the overall ranking of their website.

Search Engine Optimization is a crucial aspect of digital marketing for your business. It involves optimizing your website in a way that helps it rank higher in search engine results pages (SERPs) for relevant keywords. A higher ranking in search results leads to more visibility and, ultimately, more traffic for you.

Ranking on the first page of Google is increasingly important, with data showing that two thirds of all traffic clicks through the top five results. When you rank highly in search results, it is more likely you’ll be seen by potential customers, which can lead to increased brand awareness.

24-7 Marketing LLC can help you target specific demographics or locations through its marketing approaches. By optimizing your website for specific keywords and phrases, you can attract the right audience to your platform and improve the chances of converting those visitors into customers.

The SEO service can also help you establish your brand as an authority in your industry. When you rank highly for relevant keywords, your site can be seen as a trusted source of information, which can lead to increased credibility and trust in the brand.

The business is run by Greg Maka, a marketer with in-depth experience in creative advertising and SEO strategies. A spokesperson states: “Greg offers a wide perspective of sensible, proven solutions for his clients creating unique, innovative strategies to help all clients achieve success. The combined experience of the 24-7 Marketing staff is over 100 years in online and traditional advertising.”

If you’re looking for a reliable marketing agency to help you get to where you want to be, you’re one click away!

Best Social Media Tips for Small Business in 2023

 

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If you own a small business, you should take advantage of all the free advertising on social media. Why? There are now nearly 5 billion active social media users—more than twice as many as there were just five years ago. They spend an average more than 2 hours and 30 minutes on social channels every single day. Ever notice people waiting anywhere. What are they doing? Looking at their phone. Chances are they are checking their social media pages.

Social Media Builds Awareness, Adds New Business, Engages with Customers

Here’s how you can take full advantage of this tremendous source of online prospects:

1) Create a social media plan upfront for your specific business goals. Determine which social media channels would be most beneficial for your company. Also check out your competition. You can use different social channels to reach different audiences or business goals. It is a good idea to speak with customers and find out which social channels they frequent.

2) One of the major benefits of social media is the ability to target audiences. For example, Instagram for younger adults, Facebook for older adults, LinkedIn for business contacts and TikTok for the younger generation. After choosing the best social channels, research the best topics to post and the most popular hashtags to include in your posts.

3) Consistently post content on all your social media channels to stay relevant. Your posts should include valuable information related to your niche, special offers & services, etc.

4) Use social media to learn what is being said about your brand, your competitors, and your industry by monitoring searches in each social media channel.

5) In addition to finding conversations, you can utilize social streams as a powerful content curation tool. Use them with appropriate keywords and hashtags to source great third-party content that adds to informative posts created in-house.

6) Offer variety in your content. In other words, do not just post things to sell. Mix it up by also posting valuable information, images of staffers & events happening in your business and videos (not too long – no more than 2 minutes).

7) Always include 2 or 3 high volume hashtags relevant to your post. This will help people find your posts when conducting a search for a specific product or service.

8) Instead of just selling products, tell a story. We all like to connect through stories. It creates an emotional attachment with your audience. Stories also inspire ideas and encourage interaction.

9) Timing is essential for a successful social media strategy. It is important not only to publish high-quality content. Find the ideal posting frequency for integrating a successful marketing strategy. View what your competitors or others in your business category are doing. You may want to do a little bit more as long as the content is valuable and interesting.

10) Treat each social media channel in a unique way. Facebook is a great communication tool to promote specific products & services, special events and ask a lot of questions. Twitter is perfect for real-time news and offers 1-to-1 interactions. YouTube videos are excellent for conveying a lot of information about a topic.

Paid & Organic Social Media Posts – A Powerful Combination

There used to be a time when all your posts were seen by people who followed your social media channel. That’s history. Your “business” posts are seen by about 2 to 5% of your followers. But if your content is popular, your numbers can jump substantially. The other course of action is to purchase paid social media ads, especially on Facebook & Instagram. We have found the combination of organic & paid ads to be quite successful for our clients. You do not have to spend an enormous amount of money either!

As you can see, there are many benefits when utilizing social media in a proper way. Stay in touch with customers & prospects, promote specific products & services you offer, engage with customers and position yourself as a leading authority in your niche. Almost forgot – social media popularity is still considered important by Google when ranking your website. Need I say more?

FastRankTM, an SEO & Content Marketing Program to Help SMBs Capture Top Rankings on Google

24-7 Marketing LLCTM, a New Jersey-based marketing agency, has launched a revolutionary SEO program to help small & mid-sized companies rapidly dominate rankings on Google, Bing and other search engines.

FastRankTM is a DFY (Done for You) system that offers massive online exposure on hundreds of high authority websites such as Google News, Yahoo Finance, Associated Press, ABC, CBS, Fox News and NBC. 24-7 MarketingTM Managing Director, Greg Maka, explains “FastRankTM enables businesses to compete on an even playing field against larger competitors with organic search rankings instead of paid online ads”.

Ranking on page one of Google and other search engines can have a dramatic impact on a company’s success since research has shown that over 90% of online searchers never go beyond the front page of search engines. That is an enormous amount of missed leads and sales if your company does not rank on the front page.

There are many reasons that justify why ranking on page one is so important. 24-7 MarketingTM  has listed them at: www.24-7marketing.net/seo/.

One of the key elements of the FastRankTM program is usage of highly researched DFY content distributed to several hundred, high authority online platforms all linked to a company’s website. Online searchers spend 4X more time viewing organic content marketing.

While content marketing is a necessary, valuable tool for any sized business, most company owners find it difficult to allocate the time and resources to write and publish quality content.

Page one rankings organically on the search engines also increases brand recognition, awareness and recall while boosting a business’ reputation online. One study reported that leaders in content marketing experience eight times more website traffic than non-leaders.

By combining the power of content marketing with massive online distribution, FastRankTM has quickly boosted rankings to page one, generated better quality leads and increased sales even in highly competitive niches.

Standard SEO services often take a long time. The FastRankTM program’s multi-channel optimizing system has proven to be dramatically faster since it is placed on a variety of news websites, blogs, videos, and podcasts.

Advanced SEO Content Marketing Techniques Improve Visibility & Google Ranking

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Get Your Business on Google’s First Page

Would you like to be on the first page of Google whenever a prospective customer searches for your services? Then you need 24-7 Marketing.

If you struggle to rank on top of the major search engines, you may find you are losing many customers to your local competitors. 24-7 Marketing can help.

The New Jersey-based marketing agency provides customized marketing strategies designed to dramatically increase your online visibility and ranking on Google and other search engines.

Research shows that most consumers will research a company online before committing to a purchase. As such, digital marketing is becoming more important than ever especially in a highly competitive marketplace. However, most businesses cannot afford an experienced, professional in-house marketing team. To that end, 24-7 Marketing provides a full suite of digital marketing services for SMBs.

“Our full complement of marketing tactics enables us to achieve outstanding results for our small business clients, most of whom have been with us for 10+ years,” said a company spokesperson. “That is how we have become one of NJ’s leading marketing agencies for small & mid-sized businesses.”

The agency provides a comprehensive range of integrated online marketing solutions, including website design, social media marketing, search engine optimization, and reputation management.

Visit https://www.24-7marketing.net/nj-marketing-agency-seo/ for more information.

24-7 Marketing understands the importance of using refined targeting strategies when developing digital content and media for businesses. The team creates custom marketing strategies that target your prospective audience and marketing area to produce a substantial increase in engagement.

All the company’s services are focused on promoting the online visibility and search engine rankings of your business. The company also uses integrated marketing strategies that incorporate both digital and traditional marketing, such as direct mail and local media advertising.

Having been in the industry for over 30 years, 24-7 Marketing’s managing director Greg Maka has worked with big brands such as Coca-Cola, 7-11 Stores, and Miller Beer as well as smaller local businesses.

Based in Rockaway, New Jersey, the company currently serves clients throughout the surrounding region including Bridgewater, Clifton, Edison, Fairfield, Morristown, Paramus, Parsippany, Piscataway, Wayne, Moonachie, and West Caldwell.

A satisfied client said, “24-7 Marketing proved to me the importance of a correct marketing strategy when you have the right agency. We’ve got so many leads now that we had to increase staff. 24-7 Marketing does a fantastic job. Highly recommended.”

Make your business or medical practice stand out from the crowd with expert digital marketing solutions.

For more information, you can visit https://www.24-7marketing.net, call them at 973-307-0247 or email: gregmaka@24-7marketing.net.

What To Do When You Get a Bad Review

bad online reviews

 

 

 

 

 

 

What to Do When You Get a Bad Online Review

It’s your reputation! If there is one way to ruin a business owner’s day, it is finding out about a negative review online, especially when they think they are doing everything right. However, no one is perfect and there are occasional hard to please customers. However, a bad review is not to be ignored or deleted. It should be addressed.

Prior to letting a bad review ruin a day or the whole week, it’s important to look at it from a different light. There may be a hidden benefit. In today’s world, there are many ways to deal with negative reviews and it’s important to see both the positive and negative roles that reviews play overall.

For example, if you were standing on line at a store and the person in front of you had a bad experience, you will subconsciously observe how the store employee or manager handles the situation. In today’s online world, the concept is the same. Everyone is curious to see how bad reviews get handled. It says a lot about a company’s culture and when handled properly, it can turn into a positive.

At 24-7 Marketing LLC, we guide our clients in formulating responses to all reviews, good and bad. In today’s world, online reviews are crucial and they even play a role in optimizing the search engine rankings. For such reasons, we created a system in which feedback is gathered immediately in order to address the issues before they appear online. This reputation management process has encouraged more positive reviews and it has helped many clients lift or maintain their high Google rankings.

Another benefit of our reputation management process is the ability to pinpoint negative issues and rectify them swiftly. For example, a client may see many negative reviews online. However, once they are in the reputation management system, they are adjusted accordingly and positive reviews start rolling in.

Customer feedback can help to understand how to serve each client better. Reviews help to see what customers like and don’t like, providing the opportunity to improve the product or service offered to them.

After the initial anger or despair subsides, the chance to respond to an online review provides a chance to publicly offer a solution and give customer service that everyone will see. This will show true concern and interest, and that is key in building and controlling a brand’s image.

 

How to Engage Through Sales, Marketing and Artificial Intelligence

How do we engage with consumers throughout their entire buying experience and keep them coming back? This age-old question is what has kept business owners up at night.

With so many avenues for customer interaction in today’s world – from brand content to social media, email, web search and so forth – today’s business owners are more challenged than they have ever been to engage with customers on a multitude of platforms. Increasingly these jointly engineered, end-to-end strategies are more personally tailored to the individual consumer, beginning with development and concluding at the point of sale.

Remember, it was not too long ago that marketing and sales functions were extremely compartmentalized and rarely engaged at the level we are seeing today. Previously, marketing would develop a campaign, which included themed e-books, whitepages, webinars, and blog posts. From there, sales would then passively respond to new leads generated from these campaigns and target customers with unsolicited emails, much to their chagrin.

In order to overcome the many challenges facing modern engagement, many B2B companies are investing in marketing automation to understand target markets and potential buyers. Companies are enabling their marketing and sales professionals to work with artificial intelligence (AI) tools to predictively interact with prospective customers and grow revenue.

Take, for example, Stanley Black & Decker, who no longer uses sales teams to make decisions based on chance. Instead, sales representatives can see whether content captured a potential consumers attention. For instance, if the target opened an email, clicked through it, or skipped it, a member of the sales team will know how to respond. If someone clicked through but only spend a short time on their website, it could mean that the email content was interesting enough to draw a consumer in, but the brand is not industry relevant enough.

Artificial intelligence is already improving cross-team collaboration due to its ability to see the entire scope of a business, from an individualized team to its targeted customers. When customers scroll through an email, they send important read data back to the original sender. The AI then interprets those signals and prioritizes which leads are most likely to generate new or recurring business. These leads are then processed by the digital sales rep, who is also given critical customer insights such as prospect location, past purchase history, and job description.

A-I provides a tremendous advantage in enabling companies to engage & connect with consumers just when they are thinking about a brand.

As a result of the more widespread use of artificial intelligence, companies are now predicting sales results with greater accuracy. They are also helping sales and marketing departments to better understand future customer demands. But, at the end of the day, the need for a highly motivated and effective sales team remains preeminent.

With today’s use of AI, marketing teams can now develop extremely personalized campaigns, and this technology enables the sales team to pick up right where marketing left off. Sales leads are more accurate and unsolicited calls are now a thing of the past. Sales reps are also given more information on their customer so that they can better tailor their sale. The number one reason to opt for marketing automation is to increase revenue (79% of CMOs polled) and generate higher quality leads (76%) according to a survey of CMOs at top-performing companies. Overall, the proliferation of artificial intelligence is enabling marketing and sales teams to unify their strategy, which leads to more sales and ultimately more happy customers.

Here are 24-7 Marketing, we institute similar programs utilizing artificial intelligence for the benefit of our clients. They benefit by accelerating the sales cycle, engaging with prospects, improving sales results and eliminating wasteful marketing expenditures that were misguided in the past.