What To Do When You Get a Bad Review

bad online reviews

 

 

 

 

 

 

What to Do When You Get a Bad Online Review

It’s your reputation! If there is one way to ruin a business owner’s day, it is finding out about a negative review online, especially when they think they are doing everything right. However, no one is perfect and there are occasional hard to please customers. However, a bad review is not to be ignored or deleted. It should be addressed.

Prior to letting a bad review ruin a day or the whole week, it’s important to look at it from a different light. There may be a hidden benefit. In today’s world, there are many ways to deal with negative reviews and it’s important to see both the positive and negative roles that reviews play overall.

For example, if you were standing on line at a store and the person in front of you had a bad experience, you will subconsciously observe how the store employee or manager handles the situation. In today’s online world, the concept is the same. Everyone is curious to see how bad reviews get handled. It says a lot about a company’s culture and when handled properly, it can turn into a positive.

At 24-7 Marketing LLC, we guide our clients in formulating responses to all reviews, good and bad. In today’s world, online reviews are crucial and they even play a role in optimizing the search engine rankings. For such reasons, we created a system in which feedback is gathered immediately in order to address the issues before they appear online. This reputation management process has encouraged more positive reviews and it has helped many clients lift or maintain their high Google rankings.

Another benefit of our reputation management process is the ability to pinpoint negative issues and rectify them swiftly. For example, a client may see many negative reviews online. However, once they are in the reputation management system, they are adjusted accordingly and positive reviews start rolling in.

Customer feedback can help to understand how to serve each client better. Reviews help to see what customers like and don’t like, providing the opportunity to improve the product or service offered to them.

After the initial anger or despair subsides, the chance to respond to an online review provides a chance to publicly offer a solution and give customer service that everyone will see. This will show true concern and interest, and that is key in building and controlling a brand’s image.

 

How to Engage Through Sales, Marketing and Artificial Intelligence

How do we engage with consumers throughout their entire buying experience and keep them coming back? This age-old question is what has kept business owners up at night.

With so many avenues for customer interaction in today’s world – from brand content to social media, email, web search and so forth – today’s business owners are more challenged than they have ever been to engage with customers on a multitude of platforms. Increasingly these jointly engineered, end-to-end strategies are more personally tailored to the individual consumer, beginning with development and concluding at the point of sale.

Remember, it was not too long ago that marketing and sales functions were extremely compartmentalized and rarely engaged at the level we are seeing today. Previously, marketing would develop a campaign, which included themed e-books, whitepages, webinars, and blog posts. From there, sales would then passively respond to new leads generated from these campaigns and target customers with unsolicited emails, much to their chagrin.

In order to overcome the many challenges facing modern engagement, many B2B companies are investing in marketing automation to understand target markets and potential buyers. Companies are enabling their marketing and sales professionals to work with artificial intelligence (AI) tools to predictively interact with prospective customers and grow revenue.

Take, for example, Stanley Black & Decker, who no longer uses sales teams to make decisions based on chance. Instead, sales representatives can see whether content captured a potential consumers attention. For instance, if the target opened an email, clicked through it, or skipped it, a member of the sales team will know how to respond. If someone clicked through but only spend a short time on their website, it could mean that the email content was interesting enough to draw a consumer in, but the brand is not industry relevant enough.

Artificial intelligence is already improving cross-team collaboration due to its ability to see the entire scope of a business, from an individualized team to its targeted customers. When customers scroll through an email, they send important read data back to the original sender. The AI then interprets those signals and prioritizes which leads are most likely to generate new or recurring business. These leads are then processed by the digital sales rep, who is also given critical customer insights such as prospect location, past purchase history, and job description.

A-I provides a tremendous advantage in enabling companies to engage & connect with consumers just when they are thinking about a brand.

As a result of the more widespread use of artificial intelligence, companies are now predicting sales results with greater accuracy. They are also helping sales and marketing departments to better understand future customer demands. But, at the end of the day, the need for a highly motivated and effective sales team remains preeminent.

With today’s use of AI, marketing teams can now develop extremely personalized campaigns, and this technology enables the sales team to pick up right where marketing left off. Sales leads are more accurate and unsolicited calls are now a thing of the past. Sales reps are also given more information on their customer so that they can better tailor their sale. The number one reason to opt for marketing automation is to increase revenue (79% of CMOs polled) and generate higher quality leads (76%) according to a survey of CMOs at top-performing companies. Overall, the proliferation of artificial intelligence is enabling marketing and sales teams to unify their strategy, which leads to more sales and ultimately more happy customers.

Here are 24-7 Marketing, we institute similar programs utilizing artificial intelligence for the benefit of our clients. They benefit by accelerating the sales cycle, engaging with prospects, improving sales results and eliminating wasteful marketing expenditures that were misguided in the past.