How do we engage with consumers throughout their entire buying experience, and keep them coming back? This tantalizing, age-old question is what has kept executives up at night. With so many avenues for consumer interaction in the modern world – from brand content to social media, email, web search and so forth – today’s […]
Read MoreWith more than 1.79 billion active users per month, Facebook is the king of social networks. Yet due to organic reach that declines year after year thanks to Facebook’s content algorithms, it is also one of the most difficult networks to grow. Chances are that your small business can’t afford to not grow your Facebook […]
Read MoreRemember the good old days of social media, when all content was displayed equally without pesky algorithms ruining the fun? Snapchat brings that back. There’s no newsfeed and no algorithm, just people choosing who they want to follow. Yet, despite giving brands an equal chance to grow on this platform, it’s individual influencers and […]
Read MoreFacebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Snapchat – with so many social networks, who can keep up? The list of social media networks keeps growing, but with only 24 hours in a day, how do you know if social media marketing is worth your time? Let’s start at the beginning. Questions to ask yourself about social media marketing […]
Read MoreDirect Mail vs. Email Marketing Which Delivers More Prospects for Your Business? In our opinion direct mail is more effective than email marketing due to the inherent direct mail benefits highlighted in this article. Of course direct mail has one major weakness – cost. Email is significantly cheaper. However, while direct mail has a higher […]
Read More