With more than 2 billion active users per month, Facebook is the king of social networks. Yet due to organic reach that declines year after year thanks to Facebook’s content algorithms, it is also one of the most difficult networks to grow. Chances are that your small business can’t afford to not grow your Facebook following, since it is an excellent way to cultivate repeat customers and reach new ones. Here are tips to help you grow your Facebook following for your small business or medical practice.
#1. Create a Facebook Business Page
This is different than creating a group or creating a personal profile for your business. After you create a Facebook page, you’ll be able to invite your friends to like it, your customers to leave reviews, and you can even optimize it for SEO so that more people can find your business when conducting searches on Google.
#2. Optimize your Facebook Page
Have you ever heard that one person at a party that’s practically carrying on a conversation with themselves and no one is listening? Don’t let that be you. You’ll want to fill out every section of your Facebook page in reader-friendly language that is also optimized with keywords for search engines to find you.
#3. Create Awesome Content
Not only do you want to create insightful, unique content, but you’ll also want to share relevant content that your viewers and customers may find useful in your industry. If you run a Yoga studio for example, sharing generally positive content is going to align with your customers and keep them coming back for more.
You also want to go beyond sharing links. Don’t share a link with no context; elaborate on the useful insight from that link, highlight a quote in your status update, or share your thoughts. After all, the customers are there for your brand, so be sure to put your own spin on it!
#4. Offer Unique Incentives
What can existing and potential customers get from your Facebook that they can’t get anywhere else? Utilizing unique promo codes or offering special coupons only to your Facebook audience will not only incentivize people to follow your page, but it will keep them reading your content so they don’t miss a special offer.
#5. Utilize your email lists, website, and other social media
In addition to using your personal Facebook profile to invite friends to like your page, you can leverage your existing customers. Send an email to your customer list inviting them to Like your Facebook page and share some relevant posts in that email. You can even combine this with #4 and offer them a coupon for liking your page.
Make sure the Facebook Like button is placed on your website, so you can convert your website traffic into followers. This will allow you to communicate with your customers even when they’re not on your website.
Finally, if you have other social media you’re using, make sure to link to your Facebook occasionally so that people can follow you there. If you are providing unique content that can only be found on Facebook, your customers will want to follow you on more than one platform.
#6. Bonus: A Shortcut
If all of this seems like a lot of work, it is – and this is just scratching the surface. There is a shortcut that can help you!
In addition to hiring a team like 24-7 Marketing to post for you and handle your organic growth, you can also use Facebook Ads to drive traffic to your Facebook page and to your website. It is one of the quickest ways you can get immediate results from your social marketing efforts. Stay tuned for an upcoming guide on Facebook Ads, or book a free consultation with our Facebook experts at 24-7 Marketing to see how we can help your Facebook presence today.