How to Build a Successful Website That Generates Leads

Website, Web Design, Websites that generate leads

There are a variety of reasons why websites do not generate conversions and create new leads for your business. Most of the time, there are serious design issues that are not focused on conversions. Also contact forms are not properly functioning. Often a simple thing like taking too long to download is a reason why your website is not properly working.
Over our 20+ years of website designs, we have learned that the simplest websites are the most successful. Cleaner web designs often deliver more leads and conversions.
One of the biggest mistakes is poor text or too many words. When I say “poor text” content in a website, I am referring to phrasing that does not properly convey a company’s unique selling proposition. Another issue is the text was not properly researched beforehand. These are critical even before the web design is developed. Remember Google reads your websites and looks for keywords related to your category. In other words, the better the text – the higher the rank.
A website’s content should also include testimonials and case studies in detail – examples of how your company has helped others.
Your company’s branding should properly be conveyed. Your logo and the colors used in the design should be appealing aesthetically. The website banner should explain what your business is all about and the text below it should explain how you do it.
Some websites look great on a laptop or tablet. But it is very important that your mobile website is easy to view and navigate.
Always add Google Analytics to your website and over time carefully review how people find you, how much time they spend on each page, etc. This is where an experienced, professional marketing agency can be very helpful to fine tune the elements.

Get More Leads: 3 Ways to Turn Your Website Into a Leads Machine

 

NJ Website Designers Responsive Website

Turn Your Website Into a Lead Generation Machine

You need more leads if you want to grow your business. In today’s marketplace, your website is the very first impression prospects have of your business. Is your website serving your business the way it should? Don’t let a mediocre website — or worse, no website at all — hold you back.

How incredible would it be if your website could automatically generate leads for your business?

What impact would that have for your bottom line?

An attractive, custom-designed website with functionality tailored to your business can generate leads and drive more revenue. If you’re just getting started, here’s what goes into generating leads.

Optimize your website

Pretty websites aren’t enough. Websites that look great on a desktop aren’t enough. If your prospect is on the road and they search for you, will your website come up? Will they be able to read it easily, or will it be a missed opportunity? Websites need to be designed properly and take into account search engine optimization and social sharing so your prospects can find you.

Create great content

You need to post great content consistently in order to attract people to your website. Long gone are the days of trying to trick Google into ranking your content higher by keyword stuffing or fishing for backlinks. And really, who wants to spend time doing that anyway?

Great content will be shared and found, and all it costs is the time it takes to create it on an optimized website.

Step up your email game

Your most valuable asset isn’t your website – it’s your email list that you gather from your website. Not only do you need to create offers that make potential customers want to give you their emails, but you need to know how to market to them effectively after to turn them from prospects into sales.

Something so important shouldn’t be left to amateurs. The design experts at 24-7 Marketing LLC specialize in custom websites that deliver these benefits:

  • An attractive, cutting-edge design that is unique to your business.
  • Mobile-friendly so your website looks great on any size screen.
  • Easy updates.
  • SEO optimized from the very beginning, so your customers can find you when they search.

Whether you need a brand-new website or an update to your existing one, a custom design from 24-7 Marketing LLC is the best way to stand out from the competition and attract new customers. Call us today.

Effective Marketing & Advertising Takes Time & Effort

Marketing strategy

Creating & Maintaining a Successful Marketing Strategy Takes Time & Effort

“I don’t have the time or resources for marketing.” “Is social media just a lot of hype?” “I need to get the word out, but I don’t know how to do it.” These are some of the thoughts that keep business owners, practice managers and marketers up at night. You can have successful marketing strategies for your business or medical practice that would cost that you would pay a part-tgime employee.

The biggest mistake made by business owners is not investing in marketing as a priority point for their business growth. Many business owners do not see advertising or marketing investments as “hard” or fixed expenses and end up losing out in the long run. They often choose to market their business in a piecemeal manner – “Let’s try this to see if it works” only to learn that it never leads to the expectations promised by the media salesperson.

Successful advertising and marketing require more than talent – they require smart strategy, time and effort. Whether it is an investment in traditional advertising platforms such as print media or television, or a new endeavor in social media or blogging, every marketing venue takes time and effort. Ultimately, successful marketing begins with a change in the mindset of the business owner. Once the owner accepts changes to their respective marketing strategies, they will begin to see the benefits of their newly-developed and wise investments. However, until the business owner is willing to accept new tactics, marketing will remain a tedious and even fruitless drag. Unfortunately, improper marketing efforts may reap little to no benefits. For such reasons, a dedicated approach to the marketing campaign is a required and worthy investment, as it will provide positive and lasting effects on the business. You would never think of running a business without electricity, signage or even a computer. Why would you ever operate one without the most important sales generator – a comprehensive marketing strategy?

Business owners always make time for things that prove successful. It is natural to focus on programs that show a return on investment. However, the ROI in marketing or advertising is not instantaneous. Like all great things, it takes time. In many instances, the initial efforts of any marketing campaign can seem unrewarding: if a business just started a blog, it can be like speaking to the wall. When starting a social media promotion, it may often feel like attending a cocktail party of one; and when airing a television advertising campaign for the first few months, the only one watching may be the house pet. However, all business owners should realize that building an audience or a following requires time. Consistent focus in the same medium will prove worthy of the effort.

We all know that best things are worth waiting for. Whether it is working out to look and feel better, or pushing a car to move it forward, time and effort are the key components to success. Have no fear – success is an ongoing process.

The voice of your business will be heard. People will begin to notice. It just takes a bit of patience and work to get the ball rolling into the right direction.

 

What To Do When You Get a Bad Review

bad online reviews

 

 

 

 

 

 

What to Do When You Get a Bad Online Review

It’s your reputation! If there is one way to ruin a business owner’s day, it is finding out about a negative review online, especially when they think they are doing everything right. However, no one is perfect and there are occasional hard to please customers. However, a bad review is not to be ignored or deleted. It should be addressed.

Prior to letting a bad review ruin a day or the whole week, it’s important to look at it from a different light. There may be a hidden benefit. In today’s world, there are many ways to deal with negative reviews and it’s important to see both the positive and negative roles that reviews play overall.

For example, if you were standing on line at a store and the person in front of you had a bad experience, you will subconsciously observe how the store employee or manager handles the situation. In today’s online world, the concept is the same. Everyone is curious to see how bad reviews get handled. It says a lot about a company’s culture and when handled properly, it can turn into a positive.

At 24-7 Marketing LLC, we guide our clients in formulating responses to all reviews, good and bad. In today’s world, online reviews are crucial and they even play a role in optimizing the search engine rankings. For such reasons, we created a system in which feedback is gathered immediately in order to address the issues before they appear online. This reputation management process has encouraged more positive reviews and it has helped many clients lift or maintain their high Google rankings.

Another benefit of our reputation management process is the ability to pinpoint negative issues and rectify them swiftly. For example, a client may see many negative reviews online. However, once they are in the reputation management system, they are adjusted accordingly and positive reviews start rolling in.

Customer feedback can help to understand how to serve each client better. Reviews help to see what customers like and don’t like, providing the opportunity to improve the product or service offered to them.

After the initial anger or despair subsides, the chance to respond to an online review provides a chance to publicly offer a solution and give customer service that everyone will see. This will show true concern and interest, and that is key in building and controlling a brand’s image.