Tag: marketing

16 Essential Marketing Strategies to Grow Your Small Business

Posted on by gregadmusr

16 AI-Powered Marketing Strategies Every Small Business Should Implement to Grow

As a small business owner, you already do it all — CEO, accountant, operations manager, and marketer. But in this fast-changing digital age, marketing can’t wait until “you have more time.” It’s what creates awareness, leads, and sustained growth.

That’s where AI marketing acts as a game-changer. With the power of artificial intelligence, most of the tedious work can now be done — data processing, content creation, campaign execution, and even lead forecasting to identify which prospects are ready to buy.

At 24-7 Marketing LLC, we combine human creativity with AI precision through our FastRank™ System, helping New Jersey businesses improve their rankings in local search, voice search, and Google’s Map Pack.
These are 16 essential AI-driven marketing strategies to build your growth foundation.

1. Know Your Target Audience with AI Intelligence

AI analytics tool reveals to you exactly who your top leads are — what they do, what they’re interested in, and what they want to purchase. No more assumptions, AI segments your audience based on real data so you can customize each message to their requirements. Google Analytics 4, ChatGPT, and predictive CRMs can even predict what your customers will need next.

2. Create a Smart, Authentic Brand Identity

Your brand is more than a logo — it’s your story, voice, and customer promise. Use AI design tools like Canva Magic Studio or Looka to generate logo variations and test them against audience reactions. Maintain brand consistency across your website, email, and social media for better recognition and trust.

3. Set a Strong Marketing Foundation

Every successful marketing strategy starts with clarity: Who you serve, why you’re different, and how you’ll reach them. AI tools like HubSpot and Notion AI will help you automate your marketing calendar, schedule campaigns, and track ROI in real time — turning your plan into actionable results.

4. Identify Your Unique Selling Proposition (USP)

Use AI competitive-analysis tools (e.g., SEMrush, SpyFu, or FastRank™ Analytics) to discover your competitors’ strengths and content gaps. Use this data to put your company on the one thing you do better — quick service, personalized attention, higher quality, or local trust.

5. Set Measurable Goals and Objectives

AI dashboards track KPIs such as leads, clicks, calls, and conversions automatically. Google Looker Studio and HubSpot AI Insights allow you to view what is working and adjust campaigns in real-time. Real-time reporting does away with guessing marketing ROI.

6. Build a Solid Marketing Plan

A well-structured plan outlines your channels, budget, and metrics for success. Let AI project ROI scenarios or suggest optimal ad spend allocation. This ensures every dollar you invest has a measurable outcome.

7. Develop a Website That Converts

Your website is your 24/7 salesperson. AI-driven heatmaps, chatbots, and dynamic content personalization can improve user experience and guide visitors toward action. Don’t just build a site — build an AI-optimized conversion engine.

8. Harness Website Traffic via SEO and AI Optimization

AI-powered SEO tools (like FastRank™, SurferSEO, and Clearscope) analyze best-ranked pages and recommend exactly what keywords, structure, and tone voice you must employ to outperform your competitors. Voice search optimization also helps your business appear when customers inquire about local services using Siri or Alexa.

9. Incorporate Content Marketing as a Key Growth Driver

Use AI to generate content ideas, write first drafts, and identify trending topics your audience is searching for. From blog posts and podcasts to videos and infographics, a consistent AI-assisted content strategy helps establish authority and earn backlinks from reputable sites.

10. Use Email Marketing to Nurture Leads

Personalization software like Mailchimp, ActiveCampaign, or Klaviyo that’s powered by AI can automate segmentation of your email lists and deliver flawlessly timed emails. Predictive AI models even suggest the best subject lines and send times to maximize open rates and conversions.

11. Use Social Media Best Practices with Automation

AI can now create social media captions, schedule posts, and even recommend hashtags based on engagement data. Tools like Buffer AI and Meta Advantage+ make it easier to stay consistent, respond faster, and turn followers into customers.

12. Reputation & Review Management

Online word of mouth is today’s word of mouth. AI monitoring software tracks Google, Yelp, and social media for brand mentions and can automatically author professional, empathetic responses to customer criticism. A timely, positive reply can turn critics into loyal supporters.

13. Expand Reach with PPC, Social Ads, and Direct Mail

Ad platforms with AI automatically try out different headlines, images, and calls-to-action to find out what best converts. Throw in geo-targeted direct-mail integration with FastRank™, and you can wed digital precision with physical presence for maximum impact.

14. Create a Customer Retention Program

It costs less to retain a customer than to acquire a new one. AI loyalty platforms track activity and reward activity with tailored offers. Take advantage of automated reminders, milestone emails, and satisfaction surveys to keep your business top of mind.

15. Leverage the Power of Referral Marketing

AI referral systems identify your most loyal customers and automatically prompt them to share referral links or testimonials. Offering incentives to both the referrer and the new customer builds trust and encourages organic word-of-mouth growth.

16. Track, Measure, and Adapt with AI Analytics

AI dashboards provide you with real-time visibility into performance — SEO rankings, ad performance, calls, and conversions. With the combination of Google Analytics 4 and FastRank™ reporting, you can make more informed decisions and pivot in a moment as trends shift.

Conclusion: The Smartest Marketing Strategy is AI-Driven

Marketing is no longer just about creativity — it’s about intelligence, automation, and connection.
By integrating AI into your marketing, you’ll save time, reduce costs, and outpace competitors who still rely on guesswork.

For over 30 years, 24-7 Marketing LLC has helped small businesses and medical practices across New Jersey grow stronger using high-tech, data-driven methods. Now, with our AI-powered FastRank™ System, we do even better — syndicating your content onto 500+ high-authority websites while optimizing your visibility for search, voice, and AI discovery.

📈 Ready to grow smarter — not harder?
Contact 24-7 Marketing LLC today.
📞 973-307-0247
🌐 www.24-7marketing.net
💡 We Never Stop Growing Your Business.

Effective Marketing & Advertising Takes Time & Effort

Posted on by marketing

Marketing strategy

Creating & Maintaining a Successful Marketing Strategy Takes Time & Effort

“I don’t have the time or resources for marketing.” “Is social media just a lot of hype?” “I need to get the word out, but I don’t know how to do it.” These are some of the thoughts that keep business owners, practice managers and marketers up at night. You can have successful marketing strategies for your business or medical practice that would cost that you would pay a part-tgime employee.

The biggest mistake made by business owners is not investing in marketing as a priority point for their business growth. Many business owners do not see advertising or marketing investments as “hard” or fixed expenses and end up losing out in the long run. They often choose to market their business in a piecemeal manner – “Let’s try this to see if it works” only to learn that it never leads to the expectations promised by the media salesperson.

Successful advertising and marketing require more than talent – they require smart strategy, time and effort. Whether it is an investment in traditional advertising platforms such as print media or television, or a new endeavor in social media or blogging, every marketing venue takes time and effort. Ultimately, successful marketing begins with a change in the mindset of the business owner. Once the owner accepts changes to their respective marketing strategies, they will begin to see the benefits of their newly-developed and wise investments. However, until the business owner is willing to accept new tactics, marketing will remain a tedious and even fruitless drag. Unfortunately, improper marketing efforts may reap little to no benefits. For such reasons, a dedicated approach to the marketing campaign is a required and worthy investment, as it will provide positive and lasting effects on the business. You would never think of running a business without electricity, signage or even a computer. Why would you ever operate one without the most important sales generator – a comprehensive marketing strategy?

Business owners always make time for things that prove successful. It is natural to focus on programs that show a return on investment. However, the ROI in marketing or advertising is not instantaneous. Like all great things, it takes time. In many instances, the initial efforts of any marketing campaign can seem unrewarding: if a business just started a blog, it can be like speaking to the wall. When starting a social media promotion, it may often feel like attending a cocktail party of one; and when airing a television advertising campaign for the first few months, the only one watching may be the house pet. However, all business owners should realize that building an audience or a following requires time. Consistent focus in the same medium will prove worthy of the effort.

We all know that best things are worth waiting for. Whether it is working out to look and feel better, or pushing a car to move it forward, time and effort are the key components to success. Have no fear – success is an ongoing process.

The voice of your business will be heard. People will begin to notice. It just takes a bit of patience and work to get the ball rolling into the right direction.

 

How to Engage Through Sales, Marketing and Artificial Intelligence

Posted on by marketing

How do we engage with consumers throughout their entire buying experience and keep them coming back? This age-old question is what has kept business owners up at night.

With so many avenues for customer interaction in today’s world – from brand content to social media, email, web search and so forth – today’s business owners are more challenged than they have ever been to engage with customers on a multitude of platforms. Increasingly these jointly engineered, end-to-end strategies are more personally tailored to the individual consumer, beginning with development and concluding at the point of sale.

Remember, it was not too long ago that marketing and sales functions were extremely compartmentalized and rarely engaged at the level we are seeing today. Previously, marketing would develop a campaign, which included themed e-books, whitepages, webinars, and blog posts. From there, sales would then passively respond to new leads generated from these campaigns and target customers with unsolicited emails, much to their chagrin.

In order to overcome the many challenges facing modern engagement, many B2B companies are investing in marketing automation to understand target markets and potential buyers. Companies are enabling their marketing and sales professionals to work with artificial intelligence (AI) tools to predictively interact with prospective customers and grow revenue.

Take, for example, Stanley Black & Decker, who no longer uses sales teams to make decisions based on chance. Instead, sales representatives can see whether content captured a potential consumers attention. For instance, if the target opened an email, clicked through it, or skipped it, a member of the sales team will know how to respond. If someone clicked through but only spend a short time on their website, it could mean that the email content was interesting enough to draw a consumer in, but the brand is not industry relevant enough.

Artificial intelligence is already improving cross-team collaboration due to its ability to see the entire scope of a business, from an individualized team to its targeted customers. When customers scroll through an email, they send important read data back to the original sender. The AI then interprets those signals and prioritizes which leads are most likely to generate new or recurring business. These leads are then processed by the digital sales rep, who is also given critical customer insights such as prospect location, past purchase history, and job description.

A-I provides a tremendous advantage in enabling companies to engage & connect with consumers just when they are thinking about a brand.

As a result of the more widespread use of artificial intelligence, companies are now predicting sales results with greater accuracy. They are also helping sales and marketing departments to better understand future customer demands. But, at the end of the day, the need for a highly motivated and effective sales team remains preeminent.

With today’s use of AI, marketing teams can now develop extremely personalized campaigns, and this technology enables the sales team to pick up right where marketing left off. Sales leads are more accurate and unsolicited calls are now a thing of the past. Sales reps are also given more information on their customer so that they can better tailor their sale. The number one reason to opt for marketing automation is to increase revenue (79% of CMOs polled) and generate higher quality leads (76%) according to a survey of CMOs at top-performing companies. Overall, the proliferation of artificial intelligence is enabling marketing and sales teams to unify their strategy, which leads to more sales and ultimately more happy customers.

Here are 24-7 Marketing, we institute similar programs utilizing artificial intelligence for the benefit of our clients. They benefit by accelerating the sales cycle, engaging with prospects, improving sales results and eliminating wasteful marketing expenditures that were misguided in the past.