Category: reputation marketing

Mastering Linking Strategies for SEO

Posted on by gregadmusr

AI-Powered Link Building: The New Era of SEO Success

At 24-7 Marketing LLC, we recognize that link building remains a key ranking factor in SEO. However, success now requires more than simply acquiring backlinks. By leveraging artificial intelligence, machine learning, and data-driven tools, small businesses in New Jersey can develop more effective and sustainable link strategies that drive long-term visibility and authority.
This overview explains how AI is transforming link-building strategies and how you can use these advancements, including our proprietary FastRank System, to improve your search rankings.

Why Link Building Still Matters

Backlinks act like digital “votes of confidence.” When reputable websites link to yours, search engines view your content as more trustworthy and relevant. This helps boost your domain authority, drive organic traffic, and improve visibility in Google Maps and organic search results.
Today’s SEO landscape prioritizes quality over quantity. A single authoritative, contextually relevant backlink is significantly more valuable than numerous unrelated links. AI-powered analysis is essential for identifying which links deliver real impact.

AI and the Evolution of Link Building

AI has revolutionized how marketers approach link acquisition. Instead of manually researching websites and sending cold emails, AI tools can:
  • Analyze backlink gaps between you and competitors in seconds.
  • Predict which websites are most likely to respond to outreach or share your content.
  • Automate content personalization for outreach campaigns.
  • Score link prospects by authority, topical relevance, and engagement potential.
  • Detect spammy or toxic backlinks before they harm your rankings.
At 24-7 Marketing, our FastRank™ AI engine uses machine learning to identify and secure high-value links that enhance both visibility and credibility — all while maintaining natural, human-sounding engagement.

Creating AI-Optimized Linkable Assets

AI accelerates content creation by generating data-driven, link-worthy assets such as:
  • Research-driven blog posts
  • Industry infographics and charts
  • Podcast transcripts and summaries
  • Explainer videos
  • Interactive AI-generated visuals
These formats not only attract links but also appeal to both search engines and generative AI platforms — meaning your content can get cited in AI-driven search results, not just traditional SERPs.

Smart Promotion Using AI Insights

Effective link building goes beyond content creation — it’s about strategic promotion. AI tools now help identify the right journalists, influencers, and blogs most likely to engage with your content. They can also schedule outreach campaigns, optimize email timing, and even predict which headlines are most clickable.
At 24-7 Marketing, we combine these AI insights with hands-on PR distribution through our 500+ syndication network, ensuring your brand gets maximum reach, mentions, and backlinks.

Social Media & Voice Search Synergy

AI doesn’t stop at SEO. When paired with social and voice search optimization, it creates a 360° digital footprint. Social algorithms favor high-engagement AI-crafted posts, while voice assistants like Siri, Alexa, and ChatGPT favor brands with consistent, structured online authority — something that powerful link ecosystems help reinforce.

Tracking Success with AI Analytics

Measuring the success of link building once required weeks of manual reporting. Now, AI dashboards can track:
  • Link growth velocity
  • Domain authority improvement
  • Keyword movement
  • Referral traffic patterns
  • Engagement and conversions
This real-time visibility helps fine-tune your strategy and prove measurable ROI from your SEO investments.

Conclusion: The Future of Link Building is AI-Driven

Link building isn’t just about chasing backlinks anymore — it’s about building intelligent, trustworthy relationships across the web.
By combining AI-driven insights with human creativity, your brand can dominate Google, outrank competitors, and secure its place in the “AI recommendation layer” that powers tools like ChatGPT and Google Gemini.
🚀 Ready to elevate your SEO with AI?
Contact 24-7 Marketing LLC — New Jersey’s leader in AI-powered marketing and the home of the FastRank™ System that syndicates your content to 300-500 high authority sites.
📞 Call 973-307-0247
🌐 www.24-7marketing.net
💡 We Never Stop Growing Your Business.

Best SEO Service For High Google Rankings & Lead Generation

Posted on by gregadmusr

Supercharge Your Business Growth with AI-Powered SEO from 24-7 Marketing LLC

If you’re a business owner and not yet investing in SEO, now’s the time to start — and there’s no easier or faster way than with 24-7 Marketing’s FastRank™ Program.

This proprietary, AI-powered SEO and content-marketing system helps New Jersey small businesses rapidly improve online visibility and dominate Google’s first page. Whether you want to rank higher in your local area or expand regionally or nationally, FastRank™ delivers measurable, lasting results.

AI + Experience = Unmatched SEO Results

Headquartered in Northern New Jersey, 24-7 Marketing LLC blends over 30 years of creative advertising experience with next-generation AI optimization tools to boost brand awareness, traffic, and leads.

Our FastRank™ program combines:

🔍 AI-driven keyword research & competitor analysis

🧠 Intelligent content creation and syndication to 500+ top-authority sites

⚙️ Technical SEO and on-page optimization

📈 Real-time performance tracking and ranking reports

Together, these strategies create a comprehensive digital footprint that keeps your business visible across Google Search, Maps, and even AI-driven recommendation engines like ChatGPT and Gemini.

➡️ Learn more at: https://www.24-7marketing.net/seo-content-marketing

Why SEO Still Drives the Smartest ROI

Search Engine Optimization remains the foundation of online success. It’s how your business earns attention organically — without overspending on ads.

When you appear on the first page of Google, you’re instantly more credible and visible. Research shows that nearly two-thirds of all clicks go to the top five results. FastRank™ helps your brand earn those top spots — not through guesswork, but through data, automation, and expertise.

Target the Right Customers — Every Time

Through advanced AI segmentation and location-based optimization, 24-7 Marketing ensures your website attracts the audience most likely to convert. We fine-tune your keywords, meta data, and content strategy to reach the right people in the right places, increasing both leads and ROI.

Our system doesn’t just improve rankings — it builds relationships. By aligning your digital presence with customer intent, FastRank™ helps transform searchers into loyal customers.

Build Authority and Trust Through AI-Enhanced Content

High rankings aren’t just about algorithms — they’re about authority. When your business consistently appears for valuable keywords, it becomes recognized as an expert in its field.

Our content team and AI tools collaborate to craft SEO-optimized blogs, press releases, videos, and podcasts — all distributed to hundreds of trusted outlets. The result? More backlinks, brand mentions, and credibility that compounds over time.

Proven Leadership in AI and Local Marketing

24-7 Marketing LLC is led by Greg Maka, a veteran marketer known for his creative, data-driven approach to online growth.
A company spokesperson notes:

“Greg offers a wide perspective of sensible, proven solutions for his clients — creating unique, innovative strategies that deliver measurable success. The combined experience of the 24-7 Marketing staff exceeds 100 years in online and traditional advertising.”

Ready to Rise to the Top of Google?

If you’re looking for a reliable, experienced, and AI-driven marketing agency to help your business dominate search results and attract high-quality leads — you’re one click away.

📈 Contact 24-7 Marketing LLC today to learn how our FastRank™ SEO system can elevate your business to new heights.

📞 973-307-0247
🌐 www.24-7marketing.net

📍 Serving businesses throughout New Jersey
💡 We Never Stop Growing Your Business

Best Social Media Tips for Small Business in 2023

Posted on by marketing

 

NJ social media agency, social media agencies near me, social media marketing

If you own a small business, you should take advantage of all the free advertising on social media. Why? There are now nearly 5 billion active social media users—more than twice as many as there were just five years ago. They spend an average more than 2 hours and 30 minutes on social channels every single day. Ever notice people waiting anywhere. What are they doing? Looking at their phone. Chances are they are checking their social media pages.

Social Media Builds Awareness, Adds New Business, Engages with Customers

Here’s how you can take full advantage of this tremendous source of online prospects:

1) Create a social media plan upfront for your specific business goals. Determine which social media channels would be most beneficial for your company. Also check out your competition. You can use different social channels to reach different audiences or business goals. It is a good idea to speak with customers and find out which social channels they frequent.

2) One of the major benefits of social media is the ability to target audiences. For example, Instagram for younger adults, Facebook for older adults, LinkedIn for business contacts and TikTok for the younger generation. After choosing the best social channels, research the best topics to post and the most popular hashtags to include in your posts.

3) Consistently post content on all your social media channels to stay relevant. Your posts should include valuable information related to your niche, special offers & services, etc.

4) Use social media to learn what is being said about your brand, your competitors, and your industry by monitoring searches in each social media channel.

5) In addition to finding conversations, you can utilize social streams as a powerful content curation tool. Use them with appropriate keywords and hashtags to source great third-party content that adds to informative posts created in-house.

6) Offer variety in your content. In other words, do not just post things to sell. Mix it up by also posting valuable information, images of staffers & events happening in your business and videos (not too long – no more than 2 minutes).

7) Always include 2 or 3 high volume hashtags relevant to your post. This will help people find your posts when conducting a search for a specific product or service.

8) Instead of just selling products, tell a story. We all like to connect through stories. It creates an emotional attachment with your audience. Stories also inspire ideas and encourage interaction.

9) Timing is essential for a successful social media strategy. It is important not only to publish high-quality content. Find the ideal posting frequency for integrating a successful marketing strategy. View what your competitors or others in your business category are doing. You may want to do a little bit more as long as the content is valuable and interesting.

10) Treat each social media channel in a unique way. Facebook is a great communication tool to promote specific products & services, special events and ask a lot of questions. Twitter is perfect for real-time news and offers 1-to-1 interactions. YouTube videos are excellent for conveying a lot of information about a topic.

Paid & Organic Social Media Posts – A Powerful Combination

There used to be a time when all your posts were seen by people who followed your social media channel. That’s history. Your “business” posts are seen by about 2 to 5% of your followers. But if your content is popular, your numbers can jump substantially. The other course of action is to purchase paid social media ads, especially on Facebook & Instagram. We have found the combination of organic & paid ads to be quite successful for our clients. You do not have to spend an enormous amount of money either!

As you can see, there are many benefits when utilizing social media in a proper way. Stay in touch with customers & prospects, promote specific products & services you offer, engage with customers and position yourself as a leading authority in your niche. Almost forgot – social media popularity is still considered important by Google when ranking your website. Need I say more?

16 Essential Marketing Strategies to Grow Your Small Business

Posted on by gregadmusr

16 AI-Powered Marketing Strategies Every Small Business Should Implement to Grow

As a small business owner, you already do it all — CEO, accountant, operations manager, and marketer. But in this fast-changing digital age, marketing can’t wait until “you have more time.” It’s what creates awareness, leads, and sustained growth.

That’s where AI marketing acts as a game-changer. With the power of artificial intelligence, most of the tedious work can now be done — data processing, content creation, campaign execution, and even lead forecasting to identify which prospects are ready to buy.

At 24-7 Marketing LLC, we combine human creativity with AI precision through our FastRank™ System, helping New Jersey businesses improve their rankings in local search, voice search, and Google’s Map Pack.
These are 16 essential AI-driven marketing strategies to build your growth foundation.

1. Know Your Target Audience with AI Intelligence

AI analytics tool reveals to you exactly who your top leads are — what they do, what they’re interested in, and what they want to purchase. No more assumptions, AI segments your audience based on real data so you can customize each message to their requirements. Google Analytics 4, ChatGPT, and predictive CRMs can even predict what your customers will need next.

2. Create a Smart, Authentic Brand Identity

Your brand is more than a logo — it’s your story, voice, and customer promise. Use AI design tools like Canva Magic Studio or Looka to generate logo variations and test them against audience reactions. Maintain brand consistency across your website, email, and social media for better recognition and trust.

3. Set a Strong Marketing Foundation

Every successful marketing strategy starts with clarity: Who you serve, why you’re different, and how you’ll reach them. AI tools like HubSpot and Notion AI will help you automate your marketing calendar, schedule campaigns, and track ROI in real time — turning your plan into actionable results.

4. Identify Your Unique Selling Proposition (USP)

Use AI competitive-analysis tools (e.g., SEMrush, SpyFu, or FastRank™ Analytics) to discover your competitors’ strengths and content gaps. Use this data to put your company on the one thing you do better — quick service, personalized attention, higher quality, or local trust.

5. Set Measurable Goals and Objectives

AI dashboards track KPIs such as leads, clicks, calls, and conversions automatically. Google Looker Studio and HubSpot AI Insights allow you to view what is working and adjust campaigns in real-time. Real-time reporting does away with guessing marketing ROI.

6. Build a Solid Marketing Plan

A well-structured plan outlines your channels, budget, and metrics for success. Let AI project ROI scenarios or suggest optimal ad spend allocation. This ensures every dollar you invest has a measurable outcome.

7. Develop a Website That Converts

Your website is your 24/7 salesperson. AI-driven heatmaps, chatbots, and dynamic content personalization can improve user experience and guide visitors toward action. Don’t just build a site — build an AI-optimized conversion engine.

8. Harness Website Traffic via SEO and AI Optimization

AI-powered SEO tools (like FastRank™, SurferSEO, and Clearscope) analyze best-ranked pages and recommend exactly what keywords, structure, and tone voice you must employ to outperform your competitors. Voice search optimization also helps your business appear when customers inquire about local services using Siri or Alexa.

9. Incorporate Content Marketing as a Key Growth Driver

Use AI to generate content ideas, write first drafts, and identify trending topics your audience is searching for. From blog posts and podcasts to videos and infographics, a consistent AI-assisted content strategy helps establish authority and earn backlinks from reputable sites.

10. Use Email Marketing to Nurture Leads

Personalization software like Mailchimp, ActiveCampaign, or Klaviyo that’s powered by AI can automate segmentation of your email lists and deliver flawlessly timed emails. Predictive AI models even suggest the best subject lines and send times to maximize open rates and conversions.

11. Use Social Media Best Practices with Automation

AI can now create social media captions, schedule posts, and even recommend hashtags based on engagement data. Tools like Buffer AI and Meta Advantage+ make it easier to stay consistent, respond faster, and turn followers into customers.

12. Reputation & Review Management

Online word of mouth is today’s word of mouth. AI monitoring software tracks Google, Yelp, and social media for brand mentions and can automatically author professional, empathetic responses to customer criticism. A timely, positive reply can turn critics into loyal supporters.

13. Expand Reach with PPC, Social Ads, and Direct Mail

Ad platforms with AI automatically try out different headlines, images, and calls-to-action to find out what best converts. Throw in geo-targeted direct-mail integration with FastRank™, and you can wed digital precision with physical presence for maximum impact.

14. Create a Customer Retention Program

It costs less to retain a customer than to acquire a new one. AI loyalty platforms track activity and reward activity with tailored offers. Take advantage of automated reminders, milestone emails, and satisfaction surveys to keep your business top of mind.

15. Leverage the Power of Referral Marketing

AI referral systems identify your most loyal customers and automatically prompt them to share referral links or testimonials. Offering incentives to both the referrer and the new customer builds trust and encourages organic word-of-mouth growth.

16. Track, Measure, and Adapt with AI Analytics

AI dashboards provide you with real-time visibility into performance — SEO rankings, ad performance, calls, and conversions. With the combination of Google Analytics 4 and FastRank™ reporting, you can make more informed decisions and pivot in a moment as trends shift.

Conclusion: The Smartest Marketing Strategy is AI-Driven

Marketing is no longer just about creativity — it’s about intelligence, automation, and connection.
By integrating AI into your marketing, you’ll save time, reduce costs, and outpace competitors who still rely on guesswork.

For over 30 years, 24-7 Marketing LLC has helped small businesses and medical practices across New Jersey grow stronger using high-tech, data-driven methods. Now, with our AI-powered FastRank™ System, we do even better — syndicating your content onto 500+ high-authority websites while optimizing your visibility for search, voice, and AI discovery.

📈 Ready to grow smarter — not harder?
Contact 24-7 Marketing LLC today.
📞 973-307-0247
🌐 www.24-7marketing.net
💡 We Never Stop Growing Your Business.

FastRankTM, an SEO & Content Marketing Program to Help SMBs Capture Top Rankings on Google

Posted on by gregadmusr

FastRank™ — 24-7 Marketing LLC’s Revolutionary AI-Powered SEO Program

FastRank™ is an innovative AI-powered SEO and content distribution solution that is specifically tailored to small and mid-sized businesses to generate fast and sustainable visibility across Google, Bing, and other major search engines.

The FastRank™ proprietary technology enables companies with a local, regional or national footprint to enjoy the online visibility that large corporations get without the exorbitant costs of paid advertising.

“Businesses that use FastRank™ can organically rank against bigger competitors who have deep pockets for paid ads,” stated Greg Maka, Managing Director of 24-7 Marketing LLC. “It is a full DFY (Done For You) system that performs a large part of the SEO work automatically and at the same time it creates strong authority and trust online.”

FastRank™ encompasses AI automation, machine learning, and a human-driven strategy to form an advanced SEO system that keeps on adjusting to changes in search algorithms.

The system is set to perform the following tasks:

FastRank™ explores detailed data models in order to discover the accurate keywords as well as trends that will rapidly elevate your search engine rankings by utilizing advanced data models. Content is king and content creation is undoubtedly a very time-consuming task. Through the system, the purpose is to create and disseminate extensively researched, identified brand content inclusive of blogs, press releases, videos, podcasts, and infographics, and all that are user and client-centric.

Authority Building Across 300-500 High-Authority Sites

Besides Google News, Yahoo Finance, Associated Press, ABC, CBS, Fox News, NBC, and other well-known media outlets, your business can be published on those platforms that will instantly establish domain authority.

Multimedia Delivery: Your content in various forms will be broadcasted through numerous media, thus, your brand will be prevailing not only in written but also in audio and visual forms of the content.

Why Ranking on Page One Matters

Research has revealed that nearly 90% of users do not even think of going beyond the first page of search results, and about two-thirds of all clicks are directed toward the first five results on Google.

If a company does not appear on the front page, it simply means that it will miss out on leads, sales, and opportunities – this is particularly the case of smaller businesses that are in industries where there is a lot of competition.

Conversely, businesses that manage to be on page one consistently can enjoy:

⚡ Enhanced website visitors and involvement

🌐 Elevated brand recognition and trustworthiness

💬 Increased trust and better quality of leads

📈 More sales and longer-term business growth

For more reasons on why being visible on the first page is so important, go to: www.24-7marketing.net/seo

The Power of Content + AI Distribution

One layer of innovation behind FastRank™ is its AI-based content creation mechanism — it creates perfectly written, SEO-friendly articles and then submits them to numerous authoritative websites, each feature linking directly to your business site.

The reason why FastRank™ performs at the highest level is that it is taking advantage of the fact that online consumers are spending 4 times more time with organically produced content of marketing than with paid ads.

And if that is not enough, the program eliminates the biggest hurdle to success in content marketing, which is time.

Most business owners are aware that they need permanent (organic) content, but they find it difficult to create and publish it regularly. FastRank™ does it— automatically, intelligently, and on a large scale.

Accelerated Results — Without the Wait

Generally, SEO works for about 6–12 months before people can see the outcome of their efforts. Whereas FastRank’s multi-channel optimization tool accelerates visibility by different publishing methods, like news outlets, blogs, podcasts, videos, infographics, podcasts and industry-relevant sites, simultaneously.

Quite a few solutions are finding ways to achieve fast results while maintaining the long-term effects of those results. This is exactly why many of our customers become first-page ranked in relatively very short time periods.

Trusted Leadership & Proven Expertise

Established over three decades ago, 24-7 Marketing LLC™ has been a reliable partner in business growth and healthcare practices even during tough economic times.

The company is mixing artistic advertising skills with revolutionary AI, SEO, and content automation to help clients outpace their competitors.

24-7 Marketing’s team members have more than 150-years experience in marketing, advertising, and media. Our product, FastRank™, represents the final point of all our learning – which is the combination of advanced strategy, storytelling, and technology into one seamless growth engine.

Get Started Today — Dominate Search Tomorrow

No matter if you are a local B2C or B2B company, professional medical practice, manufacturer, or a regional brand, with the help of FastRank™, you will be able to differentiate yourself, grow your authority, and get the qualified leads at a much faster rate of what has been done previously.

📈 Take 24-7 Marketing LLC™ up on the offer of a free SEO audit & consultation and find out how your online presence can be transformed by the FastRank™ system.

Schedule your appointment today. 📞 973-307-0247

🌐 www.24-7marketing.net

📍 Small & Mid-Sized NJ Businesses are Our Clients

💡 We Never Stop Growing Your Business.

Advanced SEO Content Marketing Techniques Improve Visibility & Google Ranking

Posted on by gregadmusr
Google's First Page, Top Google Ranking, Get to the Top of Google's Rankings, Rank high on Google
Get Your Business on Google’s First Page

Get on Google’s Page One with AI-Powered Marketing from 24-7 Marketing LLC

Would you like your small business to appear on page one of Google every time a prospective customer searches for your products or services? Then you need 24-7 Marketing LLC — New Jersey’s leader in AI-powered digital marketing and SEO success.

Why Your Business Needs AI-Driven SEO

If you’re struggling to rank above your local competitors, you’re likely losing qualified leads and customers every single day.
That’s where 24-7 Marketing’s FastRank™ System comes in — a Done-For-You (DFY) AI-enhanced SEO and content marketing solution that gives small and mid-sized businesses enterprise-level visibility on Google, Bing, Safari and other search engines.

Using artificial intelligence and automation, FastRank™ combines keyword precision, AI-generated insights, and multi-channel content distribution to get your business noticed, trusted, and clicked — faster than traditional SEO ever could.

Local SEO Marketing That Works

Located in Northern New Jersey, 24-7 Marketing LLC creates customized, data-driven marketing strategies to dramatically increase online visibility, engagement, and revenue.
Our goal is simple: get your business in front of more qualified customers and keep it there.

“Our full complement of marketing tactics enables us to achieve outstanding results for our small business clients — many of whom have been with us for over ten years,” said a company spokesperson. “That’s how we became one of New Jersey’s leading marketing agencies for small businesses and medical practices.”

Comprehensive AI-Enhanced Marketing Services

24-7 Marketing LLC provides a complete suite of integrated marketing solutions, all designed to build authority and visibility both online and offline.
Our services include:

  • 🔍 AI-Powered SEO and FastRank™ Optimization
    – Rank higher and faster using machine-learning insights and multi-platform content syndication.

  • 🌐 Website Design & Development
    – Conversion-optimized, mobile-friendly websites built for speed and search performance.

  • 💬 Social Media Marketing & Automation
    – AI-driven content scheduling and audience targeting to maximize engagement.

  • ⭐ Reputation & Review Management
    – AI-monitored brand mentions and automated review responses to protect your credibility.

  • 📢 Integrated Campaigns (Digital + Traditional)
    – Combine digital precision with local power through direct mail, print, and broadcast marketing.

Learn more at 👉 https://www.24-7marketing.net/nj-marketing-agency-seo/

Refined Targeting with Predictive AI Modeling

24-7 Marketing uses predictive AI modeling to analyze audience behavior and intent, ensuring every campaign targets the right prospects in the right markets. By blending human creativity with AI-driven optimization, we deliver smarter marketing strategies that convert traffic into customers and customers into advocates.

All campaigns are built around your unique business goals — whether you want to grow locally, regionally, nationally or dominate your niche online.

A Legacy of Marketing Excellence

For over 30 years, 24-7 Marketing LLC has helped businesses and professional medical practices achieve real results through creative, performance-based marketing.
Our owner’s experience spans both global brands like Coca-Cola, 7-11 Stores, and Miller Beer, and local New Jersey small businesses that now lead their markets thanks to 24-7 Marketing’s expertise.

Serving clients throughout Bridgewater, Clifton, Edison, Fairfield, Morristown, Paramus, Parsippany, Piscataway, Wayne, Moonachie, West Caldwell, and surrounding areas — 24-7 Marketing LLC remains a trusted growth partner for businesses that want results.

“24-7 Marketing proved to me the importance of having the right agency. We’ve gained so many leads we had to hire more staff,” said one satisfied client. “They do a fantastic job — highly recommended.”

Stand Out, Scale Up, and Succeed

In today’s competitive landscape, digital marketing is no longer optional — it’s essential.
With AI-powered SEO, content automation, and local marketing integration, 24-7 Marketing LLC gives your business the edge it needs to dominate Google rankings, attract ideal customers, and accelerate growth.

📞 Call 973-307-0247
📧 gregmaka@24-7marketing.net
🌐 www.24-7marketing.net
📍 Based in Northern NJ — proudly serving businesses across New Jersey.

💡 24-7 Marketing LLC — We Never Stop Growing Your Business.

What To Do When You Get a Bad Review

Posted on by marketing

bad online reviews

 

 

 

 

 

 

What to Do When You Get a Bad Online Review

It’s your reputation! If there is one way to ruin a business owner’s day, it is finding out about a negative review online, especially when they think they are doing everything right. However, no one is perfect and there are occasional hard to please customers. However, a bad review is not to be ignored or deleted. It should be addressed.

Prior to letting a bad review ruin a day or the whole week, it’s important to look at it from a different light. There may be a hidden benefit. In today’s world, there are many ways to deal with negative reviews and it’s important to see both the positive and negative roles that reviews play overall.

For example, if you were standing on line at a store and the person in front of you had a bad experience, you will subconsciously observe how the store employee or manager handles the situation. In today’s online world, the concept is the same. Everyone is curious to see how bad reviews get handled. It says a lot about a company’s culture and when handled properly, it can turn into a positive.

At 24-7 Marketing LLC, we guide our clients in formulating responses to all reviews, good and bad. In today’s world, online reviews are crucial and they even play a role in optimizing the search engine rankings. For such reasons, we created a system in which feedback is gathered immediately in order to address the issues before they appear online. This reputation management process has encouraged more positive reviews and it has helped many clients lift or maintain their high Google rankings.

Another benefit of our reputation management process is the ability to pinpoint negative issues and rectify them swiftly. For example, a client may see many negative reviews online. However, once they are in the reputation management system, they are adjusted accordingly and positive reviews start rolling in.

Customer feedback can help to understand how to serve each client better. Reviews help to see what customers like and don’t like, providing the opportunity to improve the product or service offered to them.

After the initial anger or despair subsides, the chance to respond to an online review provides a chance to publicly offer a solution and give customer service that everyone will see. This will show true concern and interest, and that is key in building and controlling a brand’s image.