There are a variety of reasons why websites do not generate conversions and create new leads for your business. Most of the time, there are serious design issues that are not focused on conversions. Also contact forms are not properly functioning. Often a simple thing like taking too long to download is a reason why your website is not properly working.
Over our 20+ years of website designs, we have learned that the simplest websites are the most successful. Cleaner web designs often deliver more leads and conversions.
One of the biggest mistakes is poor text or too many words. When I say “poor text” content in a website, I am referring to phrasing that does not properly convey a company’s unique selling proposition. Another issue is the text was not properly researched beforehand. These are critical even before the web design is developed. Remember Google reads your websites and looks for keywords related to your category. In other words, the better the text – the higher the rank.
A website’s content should also include testimonials and case studies in detail – examples of how your company has helped others.
Your company’s branding should properly be conveyed. Your logo and the colors used in the design should be appealing aesthetically. The website banner should explain what your business is all about and the text below it should explain how you do it.
Some websites look great on a laptop or tablet. But it is very important that your mobile website is easy to view and navigate.
Always add Google Analytics to your website and over time carefully review how people find you, how much time they spend on each page, etc. This is where an experienced, professional marketing agency can be very helpful to fine tune the elements.