Anyone who has owned and operated a small or medium sized company has experienced many ups and downs. After working with a variety of companies over 30 years, we have seen so many business owners remarkably excel during uncertain times.
During challenging economic periods try using adversity to your advantage. Be strong and use these tough times to be more creative. People who play sports call it “being in the zone”. You have worked so hard to sacrifice and build your company, do not stop now. Avoid watching television news that often can be disheartening. Stop paying attention to all that negativity and focus on what needs to be done. Create a to-do list and then prioritize each task. Review it every night before going to sleep and each morning when you awake. It sets the tone for getting things done.
Past failures or hard times should motivate businessowners more to get their company back up and running. Adversity can often make your judgment very sharp. But there are times when you are so close to a problem, you cannot clearly see what needs to be done. This is where a business or marketing consultant can help.
Remember the best ideas in the world are useless until they are carried out. Every downturn creates opportunity. Even with hard times there are other resilient companies doing quite well. Why? Because they acknowledge that consistent marketing & new customer acquisition are essential for any organization. How do you know what is working for other people? That is another added benefit of having a marketing consultant. Eliminate wasteful spending by avoiding trial-and-error.
You are already operating a company wearing a half dozen hats or more. Do you really have the time to devote constant marketing functions that are proven to work? A marketing intern or someone on staff who took a marketing course or two in college does not really solve the problem.
Imagine having a full-service marketing agency provide you with superb ideas plus implementing your daily promotional tasks for the cost of a part-time employee. Give us a call for a free no obligation meeting and let us see if there is a fit working together.