If you want to upsell and retain your current customers, email marketing is a powerful way to do it. Many medical practices and small business owners miss out on email marketing because they’re not sure where to start.
Less than 10% of small business owners rely on email marketing for getting new customers and keeping current customers. Is your small business using email to connect with your patients? If you aren’t utilizing it yet you’re not alone. Properly marketing through email is a great opportunity to generate more business and stand out from your competition.
Why is email marketing so beneficial for small businesses? You can turn leads into sales and build customer loyalty. It’s a great way to make your patients or customers feel like you’re staying in touch with them. It shows that you value their business.
What is an effective email marketing strategy for medical practices?
The most effective sales plans are targeted toward specific customers, and the same is true for email messages. Email marketing is about more than sending pitches or promos – soft-sell emails are about building, nurturing and sustaining trust with your customers.
Here are 3 tips to create an effective email strategy:
- Engage your customers. The more engagement with your business, the more customers connect. The deeper that connection, the more likely they are to purchase. As you’re planning your emails, make sure your messages aren’t simply promotional.
- Concentrate on your subject lines. You can’t nurture relationships through emails if your customers don’t open them! Stick with short subject lines that convey the content of your message in a way that will stand out in inboxes.
- Don’t expect fast sales—or to reach your goals through email only. You must deploy multiple emails to increase engagement. You cannot expect big results from one email alone.
Email marketing can be used for just about any industry. From home services providers to tax accountants, many different types of small businesses can use email to build stronger relationships with customers. If you need help with your campaign, 24-7 Marketing LLC is here to help.