Guidelines for Successful Direct Mail & EDDM Postcard Campaigns Postcard marketing encompasses a wide variety of materials and areas. With so many options to choose from, the message being sent is often overlooked. More often than not, marketers don’t spend enough time thinking their ideas thoroughly. Just as a designer takes the time to create […]
Read MoreChoosing the Best Social Media Channels for Your Business Social media has become a key component of digital marketing. According to recent research, two-thirds of brand marketers are launching new social media programs, while another one in five have programs in development. Facebook remains the predominant social network — in terms of consumer use and […]
Read MoreWhat to Do When You Get a Bad Online Review It’s your reputation! If there is one way to ruin a business owner’s day, it is finding out about a negative review online, especially when they think they are doing everything right. However, no one is perfect and there […]
Read MoreDirect Mail vs. Email Marketing Postcards or Email…Which Delivers More Prospects for Your Business? In our opinion direct mail postcards are more effective than email marketing due to the inherent benefits highlighted in this article. Of course direct mail has one major weakness – cost. Email is significantly cheaper. However, while it has a higher […]
Read MoreIf you want to upsell and retain your current customers, email marketing is a powerful way to do it. Many medical practices and small business owners miss out on email marketing because they’re not sure where to start. Less than 10% of small business owners rely on email marketing for getting new customers and keeping current […]
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